Minnesota Hockey Journal

Goals & Assists Goals & Assists 06 M H J ON L I N E . C O M | N O V / D E C 2 0 2 5 Photos / Karl Jaeger, KJ Branding Talent on Display Minnesota's KJ Branding shines a light on the growth of girls' and women's hockey Buffalo, Minnesota-based KJ Branding is a leader in the sports brand- ing space, with its custom signs, graphics and murals bringing color and inspiration to NHL, NBA, NCAA and high school stadiums and arenas as well as golf clubs throughout the United States. So, it should come as no surprise that the top girls' and women's hockey pro- grams in the State of Hockey and beyond have also turned to KJ Branding to give their facilities a boost. As girls' and wom- en's hockey continues to grow in popular- ity—as evidenced by the successful launch and upcoming expansion of the PWHL and the soon-to-be-reached milestone of 100,000 USA Hockey-registered girls players—the desire to create impressive displays that celebrate and promote their teams has also increased. "We take a lot of pride in the work," KJ Branding Co- Owner Karl Jaeger said. "My daughter played some youth and high school hockey, so I've always been a big supporter of girls' sports. For our company to be involved in pretty much every level of girls' hockey from youth to the pros, as well as the Olympic team, it's a big deal." Recent projects include a variety of window graphics, interior mounted logos and vinyl door wraps in the offices and training facilities of the two-time PWHL champion Minnesota Frost, as well as custom canvas pieces given to employees. KJ Branding also created displays for the University of Minnesota, Minnesota Duluth and St. Cloud State women's teams to honor PWHL players that have come through their program. The PWHL display in the Ridder Arena concourse is one of many projects KJ Branding has completed for the Golden Gophers over the years. The company has also deliv- ered work for the Boston Fleet and New York Sirens, including creating graphics and signage in the locker rooms and some custom-framed jerseys—one auto- graphed by the entire Fleet team from its inaugural season. "Just being associated with the PWHL is a cool thing," said Jaeger. "And when we receive positive feedback it gives our team a boost of confidence, too, know- ing we're helping to make an impact." According to Jaeger, additional projects recently completed include new graphics in the Eden Prairie high school locker rooms, graphics cele- brating Proctor Hermantown girls' championship teams and new Division I and championship team displays for Elk River's and Wayzata's programs. Coming soon, Jaeger says, are projects for Shakopee and the U.S. Women's Olympic Hockey Team's space in Italy. "We're staying extremely busy, which is great," said Jaeger. "We continue to work with a lot of local high school teams, along with most of the college teams in the state, doing updates for them and helping with new projects. It's a lot of fun." MADE IN MN | By Steve Mann KJ Branding is now working with the PWHL's Minnesota Frost, Boston Fleet and New York Sirens.

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