SCORE Journal - The Official Publication of SCORE Off-Road Racing
Issue link: https://read.uberflip.com/i/1542108
Record Setting Global Audience Reach! The Fourth round of the 2025 SCORE World Desert Championship is now in the record books. The BFGoodrich Tires 58th SCORE Baja 1000 set another record pace across SCORE Social media channels, our Live Stream program plus additional marketing assets that support the SCORE World Desert Championship race series, SCORE Sponsor base, and the race teams. In addition, the SCORE Baja 1000 continued it’s international draw and attention with registered racers coming from 35 U.S. States and 19 countries. On the media side, there were 257 Press badges issued to 108 Media outlets, which included major media outlets from Getty Images, Televisa Ensenada, MVS Radio, and newspaper Frontera, as well as media personnel from Ford, Lexus and from the teams and major website and social media platforms. The SCORE Baja 1000 Media Impact Report data sources come from SCORE Facebook, Instagram and YouTube social media channels, our outside Social Media measurement analytics provided by Hookit / Two Circles, along with the score-international.com website’s race audience, the SCORE Journal’s race Preview Issue, SCORE Live Stream race week’s reach, race Qualifying audience and Tracking analytics. We also integrated our latest partner, the RACER Network, which will be expanding the SCORE race content to additional enthusiast motorsports markets we do not currently reach. The SCORE Social Media audience showed tremendous gains as our aggressive content plan, put together by our Social Media team, which continues to deliver outstanding results. This resulted in continued audience growth on Live Stream and SCORE Social media channels. Highlights included October 1 through November 30. • Total Social Media impressions 104,700,000 • Media Entities Measured covering the SCORE Baja 1000 209 • Total Social Media Interaction: 3,700,000 • Total Social Media Video Views 68,190,000 • Total Live Stream Views for Race Week 1,774,318 Happy Holidays and see you at the races in 2026.