SCORE Journal - The Official Publication of SCORE Off-Road Racing
Issue link: https://read.uberflip.com/i/1543401
2026 Season’s Continued Growth We are now entering the 2026 SCORE World Desert Championship season, with the Season Opener, The King Shocks SCORE San Felipe 250, taking place the week of March 24-29. The amazing growth of SCORE audience reach and impact for the 2025 season was unprecedented, as SCORE continues our #1 status as the largest and longest-running off-road motorsports series in North America. The reasons for this status are many, but there are three main foundations that are unique to SCORE International and the SCORE World Desert Championship series. #1- Longevity - SCORE International for 2026 will be in continuous operation for 53 years. This is illustrated with our race brands: the SCORE Baja 1000 approaching its 59th year, the SCORE Baja 500 at its 58th, the SCORE San Felipe 250 with its 38th, and our youngest race brand, the SCORE Baja 400, now in its 7th year of being active. #2- Legendary – From SCORE International’s beginning, the Baja 1000 and 500 were the breakthrough off-road races that were the first off-road motorsports events to get the international media attention, which then grew exponentially under the SCORE International banner. This also reflects the SCORE racing history and the impact that the SCORE management team, participating teams, manufacturers, celebrity involvement, and their major contributions have been recognized in the Off-Road Motorsports Hall of Fame inductee list. #3 Leadership – SCORE Market Expansion assets are the most varied and recognized tools for market exposure of Race Teams, Sponsors, and additional manufacturers wanting to reach the SCORE global racers and off-road performance enthusiast fan bases. This combination of media assets that have specific “media layering” responsibilities is as follows: SCORE Journal Monthly Magazine with additional Spanish Edition – Provides long-form feature edit content that dives deeper into topics and race coverage than the immediate sound bites provided by other media formats. SCORE-International website – Housing all SCORE media assets and Racer Info News section, along with RACER bio section for media profile assets, team exposure, and more. SCORE Social Media channels – Providing that minute-by-minute highlight for SCORE race activities and breaking news items for the SCORE series and Industry impact topics. SCORE Live Stream Race Event Production – Covering ALL FOUR races and more, delivering state-of-the-art production, now providing all viewers the inside viewing ability to join in for all the race action. SCORE Market Expansion Program Investments, that are currently the “Surviving Baja” Docuseries, now in its third season, airing mid 2026, along with the addition of the RACER Network partnership for SCORE race activities content usage sharing with their motorsports-based audience. We are looking forward to increasing the SCORE presence for the 2026 season, by providing exposure for not only the SCORE Racer, Sponsors, and team activities for the off-road motorsports fan base, but also the introduction exposure level to the new fans and race bases, that we can bring into our great motorsports segment. See you at the races. Jim JIM RYAN PUBLISHER PUBNOTE SCORE JOURNAL VP MARKETING & SALES / PUBLISHER Jim Ryan NATIONAL SALES MANAGER Kurt Miller EDITORIAL DS Media LLC Dan Sanchez Mike Vieira Larry Saavedra Casmer Thelian CONTRIBUTORS Stuart Bourdon Jack Wright nMedia3 Micah Anderson GM SALES & DIGITAL OPERATIONS DerDiZ Media Inc. Todd Horne CREATIVE DIRECTOR DerDiZ Media Inc. Ashley Hanks Horne SCORE STAFF Gabriel Garcia, SCORE Media Operations Dominic Clark SCORE Historian SCORE OFFICIAL PHOTOGRAPHER Art Eugenio COVER Get Some Photo PUBLISHED BY SCORE MARKETING LLC 465 South Meadows Parkway #6 Reno, NV 89521, 775-852-8907 Cover and contents are protected by copyright and must not be reproduced in any form or in part, without the prior written consent of the publisher. ®