Building On A Racing Legacy!
We had the opportunity to meet with Brett and Ross King of King Shocks, and recount the company’s history that began with their dad Lance. The company celebrates its 30 year anniversary this year so we thought it was important to revisit them and tell their story once again. It’s a reminder on the significant affect Baja racing has had on many families and companies throughout the decades. While most other large shock companies are corporate owned, King is still family owned and operated. Yes, the company is much larger than when it first started, but Brett reminded us that it’s their heart, soul, and experience that goes into every shock and component they manufacture. With their name on the product the attention to detail is just one of the reasons why King is the most widely recognized shock in Baja racing today.
