Northstar

TWA Sep 13 ebook

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Editor's Note ISSN 0219-5038 TRAVEL & MEETINGS GROUP (ASIA) PUBLISHER Amantha Chia Tel: (65) 6521 9752 | amantha.chia@contineomedia.com Melissa Tizi | Editor, TravelWeekly Asia melissa.tizi@contineomedia.com Cost and worth A recent industry engagement brought me the opportunity to interact with a few individuals who are in the marketing role or having businesses that deal with promotional activities pertaining to the travel trade. For one, there are some who prefer to "travel further for the bigger shows" so that they can capture a bigger audience while some are limiting their marketing initiatives to touch on a more localised markets. The general feedback on turning down an opportunity to tap on that target market to promote one's destination or products, hovers over costing woes. What are the parameters that judge the cost of your trade event versus worth and in the case of intangibles, how do you count its impact on your businesses? Speaking of Sales and Marketing, we also had a quick chat with the charismatic Robert Cheng of The Peninsula Hotels while he was in town to touch base with the media in Singapore. We also speak with Yeoh Siew Hoon of Web-InTravel who tells us more about the conference that's taking place during ITB Asia next month. TravelWeekly will be at the Cruise Shipping Asia-Pacific show where we are looking forward to meet the key people in the cruise industry. If you're attending any of the shows, drop us your feedback on how best these shows can be improved to meet your business needs. EDITORIAL EDITOR Melissa Tizi Tel: (65) 6521 9741 | melissa.tizi@contineomedia.com ADVISORY BOARD MEMBER (Technology) Rohizam Md Yusoff | travelweekly@contineomedia.com ADVISORY BOARD MEMBER (Destination) Anthony Chan | travelweekly@contineomedia.com SALES & MARKETING ACCOUNT MANAGER Kevin Ng Tel: (65) 6521 9742 | kevin.ng@contineomedia.com MARKETING MANAGER Laura Low | laura.low@contineomedia.com MARKETING EXECUTIVE Rainy Lau | rainy.lau@contineomedia.com AD ADMIN ASSISTANT Rena Koh | rena.koh@contineomedia.com TRAVEL & MEETINGS GROUP (CHINA) PUBLISHER Susan Li Tel: (8610) 8532 3611 | susan.li@contineomedia.com EDITORIAL EDITOR-IN-CHIEF Cindy Cui Tel: (8610) 8532 3611 | cindy.cui@contineomedia.com EDITOR Wang Xinsheng Tel: (8610) 8532 36111 | xinsheng.wang@contineomedia.com REPORTER (Bejing) Sarah Qiu Tel: (8610) 8532 3611 | sarah.qiu@contineomedia.com REPORTER (Shanghai) Lily Bai Tel: (8621) 5179 8362 | lily.bai@contineomedia.com REPORTER (Guangzhou) Yippy Chen Tel: (86) 159 1315 8031 | yippy.chen@contineomedia.com SALES & MARKETING ASSOCIATE PUBLISHER Jane Zhang Tel: (8621) 5179 8360 | jing.zhang@contineomedia.com SALES MANAGER Joyce Le Tel: (8610) 8532 3611 | joyce.le@contineomedia.com MARKETING MANAGER Kevin Wang Tel: (8610) 8532 3611 | kevin.wang@contineomedia.com MARKETING ASSISTANT (Beijing) Laura Lv Tel: (8610) 8532 3611 | laura.lv@contineomedia.com MARKETING ASSISTANT (Shanghai) Vita Lu Tel: (8621) 5179 8360 | vita.lu@contineomedia.com PUBLISHING SUPPORT EDITORIAL PRODUCTION MANAGER Pauline Goh | pauline.goh@contineomedia.com DESIGN MANAGER Honess Ho | honess.ho@contineomedia.com GRAPHIC DESIGNER Elsie Chin | elsie.chin@contineomedia.com WEB & DATABASE MANAGER Ophilia Leung | ophilia.leung@contineomedia.com CIRCULATION EXECUTIVE Levi Cheng | levi.cheng@contineomedia.com WEB DEVELOPER Roger Tan | roger.tan@contineomedia.com WEB OPERATIONS EXECUTIVE Franco Sevilleja | franco@contineomedia.com FINANCE FINANCE MANAGER (Asia) Allan Low | allan.low@contineomedia.com FINANCE MANAGER (Beijing) Lisa Liu | lisa.liu@contineomedia.com FINANCE & ADMIN EXECUTIVE (Beijing) Carol Xue | carol.xue@contineomedia.com SpotLight Sleeping in a jumbo jet STOCKHOLM – While we are not encouraging any stowaway attempts here at TravelWeekly, trying to evade the unique existence of such an accommodation option is close to being at the brink of ridicule. Dramas aside, we think that this airplane hotel redefines the whole idea of an airport hotel, because really, this property is the closest you can get to an airport, or even a runway. We've heard of couch-surfing, colonial boutique houses, cabin pods and also capsule hotels, but nothing thrills us more than the idea of sleeping in a Boeing 747. It may not be moving during the number 2 | ■ TRAVELWEEKLY ASIA | SEPTEMBER 2013 CONTINEO MEDIA PTE LTD CEO Raymond Wong | raymond.wong@contineomedia.com MEDIA REPRESENTATIVES GERMANY / AUSTRIA / SWITZERLAND Media Praxis Tel: 49 40 5005 3912 | email: rosteck@t-online.de KOREA iClick Korea Tel: 82 70 8880 1745 | email: kshong2000@nate.com MIDDLE EAST BSA Consultants Tel: 9714 228 7708 | email: stephen@bsacmena.com NORTH AMERICA Huson Media Tel: 1 212 268 3344 | email: francesco.lascari@husonmedia.com of hours that you'll be getting for the night, but why not reuse an old plane and turn it to something that can contribute back to the travel industry? Jumbo Stay merges the nature of hostels and airport hotels into an aircraft cabin concept and while it can be a hit or miss, how many of us have slept in an airplane cockpit? TRAVEL & MEETINGS GROUP, CONTINEO MEDIA PTE LTD SINGAPORE 61 Ubi Avenue 1, #05-17 UB Point, Singapore 408941 • TEL: +65-6521 9777 | FAX: +65-6521 9788 BEIJING Room 024, Building 8, Qijiayuan Diplomatic Compound, No.9 Jianguomenwai Street, Chaoyang District 100600, China • TEL: +8610-85325073 | FAX: +8610-85325293 SHANGHAI Room 2553, The Headquarters Building, No.168 Central XiZhang Road, Shanghai 200001, China • TEL: +8621-5179 8360 | FAX: +8621-5179 8360 TravelWeekly Asia is published on a monthly basis by Contineo Media Pte Ltd, located at 61 Ubi Avenue 1, #05-17 UB Point, Singapore 408941. All rights reserved. Please address all subscription mail to the above address, or Fax +65 6521 9766. www.travelweeklyweb.com

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