Northstar

PEOPLE www.travelweeklyweb.com Lynette Pang assumes new post at STB SINGAPORE – Lynette Pang, currently executive director for Arts & Entertainment and F1 & Sports at Singapore Tourism Board (STB) will take on the position of assistant chief executive Marketing Group, with effect October 1, 2013. Pang will take over from Sophia Ng, who will be stepping down from the post and assume the role of senior consultant (Marketing) on the same date. Ng's two-year tenure has seen her executing a major marketing shift and renewal for STB, among which are the adoption of consumercentric approach and portfolio management of Singapore's key source markets. Under her care, STB has also adopted new marketing strategies that led to the launch of integrated marketing campaigns in the region, including China's New Discoveries campaign in December 2011, Australia's Get Lost and Find the Real Singapore and India's The Holiday You Take Home with You campaigns in March 2012, and Indonesia and Malaysia's Only in Singapore, Right Now! campaign in November 2012 and February 2013 respectively. Ng also employed ideas and tools to reach out to the digital and social media space. In her capacity as executive director, F1 & Sports, Pang oversees the strategic development of Sports events for tourism contribution. For F1 specifically, she and her team are the main interface between the Race Promoter and the various Government agencies on all racerelated matters. In addition to race operations, Pang also drives the content development and marketing of the Grand Prix Season Singapore as a unique branding campaign for the F1 Race and its peripheral lifestyle components. Prior to this latest appointment, Pang held the post of director, Events and Entertainment from April 2007. In this role, she was involved in industry development and marketing with partners in Events & Entertainment for tourism contribution. New directors on board The Langham, Hong Kong HONG KONG – The Langham, Hong Kong, known for its Michellin-starred T'ang Court restaurant, has announced three new executive management appointments. Paul Ng, Catherine Sum and Stella Chan join the team, to oversee Human Resources, Sales for MICE and Leisure. Paul Ng, joins The Langham as director of Human Resources, and will oversee recruitment, compensation and benefits, employment relations, quality management and employee development. He has over 20 years experience in human resources and was previously the Director of Human Resources for W Hong Kong and Hyatt International Hotels and Resorts. He holds a Master of Business Administration from University of Leicester, United Kingdom. With more than 13 years experience in hospitality sales, Catherine Sum has built up an impressive list of www.travelweeklyweb.com Paul Ng Catherine Sum Stella Chan accomplishments with luxury hospitality brands in Hong Kong, including Shangri-La Hong Kong, Four Seasons Hong Kong and the Mandarin Oriental Hotel Group. Sum joins The Langham as director of Sales-MICE. Prior to this appointment, Sum was the director of Business Development-Corporate for Island Shangri-La Hong Kong. She holds a Bachelor of Commerce from Curtin University of Technology, Western Australia. A veteran in hospitality sales, Stella Chan brings more than 13 years of solid hotel experience to her new role as director of SalesLeisure. Prior to that, she held a number of senior positions at sister properties, Langham Place, Mongkok as director of SalesCorporate and Eaton, Hong Kong as director of Sales. In her new capacity, Chan will be responsible for exploring new business opportunities, developing potential markets and enhancing relationships with business partners. She completed a Bachelor Degree of Arts in Hotel and Restaurant Management in International College of Hospitality Management, Switzerland. SEPTEMBER 2013 | TRAVELWEEKLY ASIA ■ | 9

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