Printwear

October '13

For the Business of Apparel Decorating

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r t n m a INTRODUCING THE NEW AND ENHANCED GT-3 SERIES ridiculous price, but it is reasonable to make a healthy profit on garments according to the time you spend on the additional custom designs, multiple placements and the additional time spent attempting to please a bride or the family member of a bride. Unconventionally custom Now that we touched on traditional embroidery on shirts with pockets, let's explore what's trending in pocket embroidery— custom pockets. Apparel decorators such as Vicki Knapp of The Sewing Bee in Blackshear, Georgia, have taken embroidered pockets to a whole new level. Knapp began offering completely custom pockets in early 2013. She estimates that she's created at least 800 custom shirts so far and she expects to see the trend continue well into the holiday season. Her customers pick out a shirt and select a pocket from hundreds of premade custom pockets in just about any kind of fabric you can imagine. Chevrons, checks, Greek key patterns, geometrics, even sparkly pockets are available. According to Knapp, her success has been aided by the wide variety of fabrics she offers. Knapp says, "Lots of businesses are only offering the chevron patterns. When customers see all the patterns available here, they have such fun picking exactly what they want." Knapp displays the premade pockets in clear plastic bags so that her customers can lay the pocket right on the shirt to see what it will look like when it is finished. When she first launched this product idea, she presented her custom pockets in a small basket. She now features two display towers of custom pockets in her business. She embroiders the monogram or design on the pocket and then sews the pocket on the shirt with a straight stitch sewing machine, so that the pockets are functional as well as decorative. "People love the look of these shirts. They come in to order one for themselves, and Lower Ink Costs, Less Maintenance.‡ Built for Reliability. GET THE FACTS: • New 20% Lower Ink Cartridge Costs for Lower Cost Per Print [1] • LAN/Ethernet Connectivity for Faster Data Download Speedsn • New White Ink Agitation Feature for up to 60% Reduction in Ink Waste [2] • Interchangeable Platens for Printing on T-shirts, Caps, Hoodies, Coasters and More▲ • Improved Maintenance Process Helps Improve Efficiency • Onsite Training and Support Available▲ • Enlarged Print Area (up to 16" x 18") for Greater Versatility** CONTACT US TODAY AT 1-877-996-9411 OR gt3printers.com Specifications subject to change. Images for illustrative purposes only. Samples shown may require white ink model GT-361/GT-381. ‡Compared to previous Brother™ garment printers. [1] 20% lower applies to 380cc ink cartridge vs. previous Brother cost. [2] Based on internal testing using the white ink agitation feature and maintenance method as suggested by manufacturer. Results will vary based on user environment. Expanded print area requires optional large platen for operation (additional purchase). CMYK+White ink maximum print area is 16" x 17". nBased on internal timed tests conducted by Brother of data transfer via Ethernet vs. high speed USB connection. Times may vary, depending on file size. Ethernet cable not included. ▲Additional purchase required. © 2013 Brother International Corporation. All rights reserved. Use Info # 66 Grow your business with Marketplace DISPLAY Advertising To advertise in The Marketplace, contact Diane Gilbert 800-669-0424, ext. 297 • dgilbert@nbm.com 2013 October Printwear PW_OCT13 Ads.indd 53 | 53 9/18/13 11:54 AM

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