SXSW Interactive 2014 Program Guide: Tomorrow Happens Here
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SXSW 2014 Interactive Festival 146 147 SXSW 2014 Interactive Festival STARTUP VILLAGE HILTON DOWNTOWN, LEVEL 4: 500 E 4TH STREET; AUSTIN CHAMBER: 535 E 5TH STREET 11:00 AM Hilton: Salon A It Takes Money to Make Money: Alternative Funding Financing shouldn't be a dirty word. It's an integral part of the music business, and perhaps the most overwrought topic facing the industry as traditional models give way to 360, equity investments, crowdfunding, self-funding, and royalty advances. Un- derstand exactly what makes each of these tools different, unique, and advantageous. Eli Ball, Ben Cary, Benji Rogers, John Strohm Pitch Event • Intermediate • #altfunding 11:00 AM Hilton: Salon C Creativity in Innovation & Entrepreneurship Bob Safian, editor and managing director of Fast Company, will lead a discussion with John Maeda, Design Partner at KPCB and former president of Rhode Island School of Design, examining creativity at the intersection of innovation and entrepreneurship. John Maeda, Robert Safian Panel • Beginner • #Creativity 11:00 AM Hilton: Salon D Demystify the Millennial: It's Not Academic Have you met the New Student? Marketers focus on the 18- to 24-year-old Millennial group to define today's college student and the future of online behavior. Learn how Millennials and the emerging New Student consume media of all flavors, interact with peers through social media and mobile technology and act as the drivers of next year's innovations. Sponsored by IR Events Group. Roe McFarlane Solo • Intermediate • #IRCE 11:00 AM Hilton: Salon E Faster than Real-Time: Predictive Marketing Every leading brand recognizes the necessity of social marketing to reach and engage customers. This panel brings together top marketers and digital strategists to discuss the next big revolution in marketing: predictive technology. Panelists will share their most effective tools and approaches as well as case studies and examples from lead- ing brands. Bill Ingram, Nihal Mehta, Nova Spivack, Selcuk Atli Panel • Intermediate • #PredictMKT 12:30 PM Hilton: Austin Chamber Offices Funded in Austin "Funded in Austin" features Founder/CEO's of three startups who have pursued and secured investment in their entrepreneurial ventures—from crowdfunding, angel fund- ing, and venture capital respectively—totaling more than $302 million in funding. To- gether, we'll explore their in-the-trenches startup fundraising experiences. Cotter Cunningham, John Kerr, Shari Wynne, Utz Baldwin Panel • Intermediate • #FundedATX 12:30 PM Hilton: Salon A Elevator Pitch Session Stand up and present an up to 1-minute pitch about a music/technology related com- pany or idea, to connect with others who might be interested in collaboration. Prepa- ration is not necessary—but is definitely encouraged. Brian Zisk Pitch Event • Intermediate • #MusicTech 12:30 PM Hilton: Salon D Tips & Tools for Protected Connection Join seasoned digital security experts from IEEE, (ISOC), Kantara Initiative, Tor Project and Forrester Research as we explore practices, tools, networks, and policies that help users protect their online identity. Participants will develop a better personal definition of "private" and learn how to be more active in protecting their personal data. Part of the IEEE Technology for Humanity Series. Eve Maler, Joni Brennan, Karen Reilly, Lucy Lynch Panel • Intermediate • #ieeepriv 12:30 PM Hilton: Salon E Getting to Why: Great Brands Create Great Experiences How does your brand define itself without falling prey to a category oversimplification. In today's world, we don't need to view great brands based on what they are because we already connect with them because of why they matter to us. The question is how? The key is understanding what makes you relevant, what delights your users, and why they should come back. Kathy Savitt Solo • Beginner • #Get2Why 3:30 PM Hilton: Austin Chamber Offices Innovative Corporate Philanthropy: Scalable Giving Looking for ways to develop or expand your corporate philanthropy? Want to give back more often in ways nobody else does? This presentation will share how your business— no matter how big or small—can create a corporate giving program that's impactful, scalable, and sustainable and that is built into your company's culture. Dan Graham Solo • Intermediate • #givingbiz 3:30 PM Hilton: Salon A The 7 Hottest Topics in Web Music Tech in 2014 Music tech companies continue to pop up and provide musicians new ways to con- nect with fans. These same companies continue to offer ways to discover new music. Business as usual. But the reactions of musicians and labels utilizing these services and dealing with the new music economy is important to discuss. Get to the crux of the issues with a quick-fire session on the seven hottest topics in web, social, and mobile music. Chris Wiltsee, Paul Resnikoff, Ethan Kaplan, Todd Tate Pitch Event • Intermediate • #MusicTech 3:30 PM Hilton: Salon B How to Pitch the Media A panel of business reporters and editors from a variety of media outlets, including Inc.com and MSNBC, will talk candidly about how and why they write about startups and other companies. Attendees will learn how to pitch their story to the press and what grabs a reporter's attention. They'll also learn the best ways to develop relation- ships with the press and how to become a quoted source. Colleen DeBaise, JJ Ramberg, Laura Lorber, Rod Kurtz Panel • Beginner • #PitchMedia 5:00 PM Hilton: Austin Chamber Offices Austin, Texas: A City with a Soul What makes Austin such a desirable place to visit, live and work and a perfect place for a diverse conference such as SXSW? Why do so many people find the culture and soul of this city precious and worth preserving? How is the flood of new influences into the city affecting Austin culture? Carol Thompson, Jeff Genung, John Arrow Panel • Beginner • #austinsoul 5:00 PM Hilton: Salon A A&R for Music-Tech The panelists are forward-thinking and represent some of the biggest musicians in the world. They will discuss how to best approach artist representatives, what they are looking for and, maybe more importantly, what NOT to say. Bryan Calhoun, Cameo Carlson, Dorothy Hui, Dan Kruchkow, Bill Wilson Pitch Event • Intermediate • #MusicAR FESTIVAL SESSIONS