SXSW Music 2014 Program Guide
Issue link: https://read.uberflip.com/i/270673
118 | SXSW 2014 Music & Media Conference MUSIC CONFERENCE TRISTAN JEHAN AXEL DAUCHEZ JACKIE SHUMAN BOB GRUEN MEGAN WEST THURSDAY | CONFERENCE PANELS Thursday | 12:30 PM continued ROOM 10A The Death of Podcasting Has Been Exaggerated Podcasting vets share strategies they've used in growing their audiences, the best way for musicians to get their music featured in this modern version of radio, and how musicians can use podcasting themselves to develop their relationship with their audience. Godless , Talent, The Metalsucks Podcast Johnny Goudie, Rock and Roller, Johnny Goudie Chuck Loesch, Program Director, No Control Radio/KROX ROOM 15 You Got Music, You Got Tech, Now Build Me Products Music people don't know tech and tech people don't know music. Now it's 2014, and they're utterly intertwined. But so often, the product is over-thought, leaving a sub optimal end user experience and nobody wins. We'll explore the alignment of interests and purpose, where the music person, the tech person and the end user all get what they want. Kenna , Artist, Philanthropist, & Chief Vision Officer, Myspace Michael Cerda, SVP Prod & Technology, VEVO Julie Pilat, EVP, Beats Music ROOM 11AB Your Music. Their Video. Your Money. Every minute, millions of new videos are uploaded and viewed. Music plays a crucial part for almost 75% of these videos. How is this music being used and paid for? What are the benefits and pitfalls to these emerging video platforms? Explore the challenges in monetizing music on video platforms and opportunities to track and collect on it. Moderator: Melissa Goodman, VP Business Dev, Tunesat Josh Builder, CTO, The Orchard Rich Stumpf, CEO, Atlas Music Publishing Elliott Walker, Music Content Partnerships Mgr, YouTube Thursday | 2:00 PM ROOM 18D Alternative, Rock and Pop Go To Broadway Moderator: Dave Clemmons, Producing Partner, StylesFour Productions ARTIST CENTRAL IN BALLROOM E Art vs Craft - Original Music for Advertising See Page 96-97. ROOM 12AB Breaking Great Art Requires Breakthrough Thinking Artists have to change the way they think about how to make money, so lawyers and business people should change the way they think too. The 360 deal is a giant sledgehammer applied where a conceptual artist with precision tools is what is needed. Break out of the old mindset, break through with the public, and break into making some real money doing what you love. Moderator: Steven Masur, Partner, CDAS Venture Law Group Rick Goetz, GM, musicconsultant.com Melinda Lee, GM , Getty Images Music Steve Savoca, Head of Music, Spotify Damon K Wayans ROOM 8BC Mentor Session 4 See page 101. ROOM 10C Music Supervisor Pitch Session 2 See page 101. ROOM 10B SXSW Interview: Ana Tijoux Felix Contreras, Co-Host, NPR Music Ana Tijoux, Artist, Ana Tijoux ROOM 11AB Synching Up...What's It Worth? It is the dream of many artists and bands to write that perfect song that will find itself on a high profile commercial that runs in heavy rotation. What's the new reality that bands and artists should expect when licensing their music? The days of instant fame from a single commercial placement are not entirely behind us, but there is plenty of value still to be gained in brand association. Moderator: Theresa Notartomaso, Music Producer, Publicis Kaplan Thaler Michael Freeman, Music Producer, Ogilvy & Mather Michael Paoletta, A&R/Music Supervision, Comma Music Jessica Shaw, Dir of Music for Advertising, Universal Music Publishing Group ROOM 15 The Band Portrait: Marketing 'Perception' There are many factors that determine the success of a photo shoot. Learn from some of the top music photographers in the business about elements such as setting the stage, controlling the scene, managing personalities and most importantly the bond between photographer and subject. Moderator: Anna Webber, Photographer Piper Ferguson Lynn Goldsmith Bob Gruen, Photographer, Bob Gruen Studio Ken Weinstein, Pres, Big Hassle Media ROOM 17B The New Geography of the Music World Geographical borders and barriers to music distribution are shifting with the evolution of the music industry online. Will the next Rolling Stones be from Brazil? Hear about bringing music beyond the traditional western markets that once dominated, and how developing markets and their artists might offer the key to the future. Scott Cohen, Founder & VP Intl, The Orchard Axel Dauchez, CEO , Deezer Daniel Glass, Pres/CEO, Glassnote Entertainment Group Oisin Lunny, Direct Mktg Dev, OpenMarket Claudio Vargas, VP Digital Mktg & Business at Sony Music Ent, Sony Music Entertainment ROOM 10A Today's Best Practices in Music Publicity Keep up with developments in journalism and what publicity practices get the best results. Start with basics like how to craft a story, etiquette for contacting the press, and how o stay organized. Get into special tactics such as how to approach blogs and how to use events to increase publicity. Explore emerging technology to make publicity efforts more powerful. Moderator: Dmitri Vietze, CEO, StoryAmp LLC Andy Adelewitz, Music PR & Communications, Paradigm Sarah Avrin, Publicist, Girlie Action Media Rey Roldan, Founder/Publicist, Another Reybee Production Inc