SXSW Music 2014 Program Guide
Issue link: https://read.uberflip.com/i/270673
114 | SXSW 2014 Music & Media Conference MUSIC CONFERENCE ERIN O'HARA NAN WILSON ASHLEY CAPPS ARDIE FARHADIEH TOM SILVERMAN WEDNESDAY | CONFERENCE PANELS Wednesday | 2:00 PM continued ROOM 12AB The Insights Evolution: Why Only Obsessing About Music Sales is Holding You Back The days of counting CD sales to measure an artist's success are long gone. The number of options that are available for people to listen to and engage with their favorite artists has skyrocketed in the past five years, bringing music consumption to an all time high. The landscape is continuously evolving and as a result, so must the definition of success. Sales, radio airplay and streaming activity are connected, and the industry can better utilize these relationships to measure success. Moderator: David Bakula, SVP Client Dev, Nielsen Entertainment Sachin Doshi, Spotify Julanne Schiffer, SVP Insights & Analytics, Nielsen Entertainment Lisa Worden, APD/MD, KROQ ROOM 17B Transform a One Night Stand Into a Long Relationship Live performance has emerged as the main way for artists to make money. As such, converting one-time concertgoers into loyal fans that travel and buy merchandise can be the key to earning a good living. But how can artists keep concertgoers engaged after they play the final note? Mobile technology provides a compelling answer by giving artists a way to connect not only during the show but to keep the conversation going. Matt Annerino, VP, Direct Mktg, Live Nation Ben Bennett, Online Mktg Mgr, Country Music Association Aaron Clark, VP, Mobile Operations, HelloWorld Chris Williams, SVP, iHeartRadio Programming, Clear Channel/ iHeartRadio ROOM 11AB Writing for Music Libraries is Now Officially Cool Music libraries have long been considered the last resort for supervisors in finding music for TV, games and advertising. Recently, the demand is up for a large and consistent supply of artist-driven music for synchronization. Clients and artists weigh in on the issue. Moderator: Steve Knill, EVP, GMR Marketing Raffertie David Rockwood, VP Community, GSD&M Adam Taylor, Pres, APM Music Kevin Wilson, MD, ESPN Wednesday | 3:30 PM ROOM 15 Bad Ass Concert Marketing: Pack the F#cking Room In the touring world, learning how to rise above all the competition (touring acts, Hollywood blockbusters, sporting events, Broadway theatricals, outdoor music festivals, etc.) is everyone's biggest challenge today. Explore topics including working on a budget, standing out among all the other traffic, maximizing the resources of your team (venue, label, manager, agency, publicist, and band members) or how to accomplish it yourself. Moderator: Dan Steinberg, Talent Buyer, Square Peg Concerts Jeff Chabon, Dir of Booking, AT&T Center/AEG Facilities Jim Lewi, Red Light Mangagement/LiveWorks Jamie Loeb, Mktg, Nederlander Concerts Amy Morrison, SVP of Mktg, AEG Live ROOM 10C Demo Listening 1 See page 101. ROOM 11AB Get Yourself Working with Music Houses on Ads Now Every day, "music houses" are hiring composers, musicians, singers and engineers to create custom songs and scores for a diverse list of advertising and marketing clients. The big secret is that any freelancer with the skills and professionalism to hang in this world can participate. From how to present your reel and understand a creative brief, to scoring multiple versions and understanding how royalties are tracked and paid, there's a lot to learn. Moderator: Ravi Krishnaswami, Partner, COPILOT Strategic Music + Sound Nan Wilson, La Jefa, Manage Ad Music Inc ROOM 16AB It's Only Rock & Roll: Fifty Years of the Rolling Stones For a half century, the Rolling Stones have defined rock & roll's wildest side and most raucous sound. As part of the Grammy Museum' Musical Milestones series, this panel will explore the ongoing legacy and influence of the band and examines its most important recordings. Moderator: Bob Santelli, Exec Dir, The GRAMMY Museum John Doe David Fricke, Sr Writer, Rolling Stone Craig Inciardi, Rock & Roll Hall of Fame & Museum Wayne Kramer Ian McLagan ROOM 13AB Museum Music: Art Galleries as Performance Space The exploding popularity of museum performances— as seen, for instance, in Kraftwerk's residency at MOMA, or in Jay-Z's performance at Pace— demonstrates an underserved opportunity to connect visual and sound art. We will discuss strategies for making those collaborations happen. The SoundSpace series at Austin's Blanton Museum Of Art serves as a case study. Moderator: Adam Bennett, Mgr of Public Programs, Blanton Museum of Art Steve Parker, Dir, Trombone Studio & New Music Ensemble, The University of Texas at San Antonio Veronica Roberts, Blanton Museum of Art ROOM 10B Music Curation on a Global Scale Music curation demands a global approach. What can we learn from international success stories? For example, museum music events such as Kraftwerk at the Tate Modern, the programming at the Barbican, and the fact that streaming has led to profit for Scandinavian major labels? How does both government and business sponsorship enable and impact programming? Moderator: Mark Kates, Founder, Fenway Recordings Huston Powell, Promoter, C3 Presents Danny Rogers, Dir, St. Jeromes Laneway Festival ROOM 10A No Rules: Defying Genres in the Music Business Broad stylistic categories can be completely unfair to artists who strive for a unique voice, even as they are necessary for marketing and promotion. Hear how different corners of the industry view the challenges of "crossover" artists. A performer, a manager, a publisher, and a record label executive will discuss how to transcend narrow labels. Moderator: Dan Coleman, Managing Partner, Modern Works Music Publishing Cathleen Murphy, VP of A&R, Sony Masterworks Carissa Stolting, Artist Mgmt, AC Entertainment Kevin Sylvester, Black Violin