RV PRO

April '14

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rv-pro.com April 2014 • RV PRo • 59 Training Makes the Difference While a great location and strong facili- ties are the draw to get new customers in the door, it's the customer experience within McGeorge's walls that keeps cus- tomers coming back, Muise insists. at customer experience is defined by great service, he says, which in turn is created by expertly trained staff and service techs. " Training is huge; we never stop training," says Muise, noting that each of the many brands the dealership car- ries offers training opportunities for McGeorge's staff. "In addition to a number of very talented techs at various levels, we also have three master certified dising and tech training, Muise notes, adding, "We have hitch displays from all of our major manufacturers, complete with signage and literature for the cus- tomers to really get a feel for the hitches they are considering." According to Muise, McGeorge's suc- cess in selling and installing towing prod- ucts – as well as its position atop the RV industry in Virginia, generally – is anchored in a near ideal location from which to do business. McGeorge's currently occupies two buildings on about 30 acres just off of the bustling Interstate 95, which acts as a major north-south thoroughfare along the dense and active eastern seaboard. "It's hard to overstate the importance of our location," says Muise. "We have great visibility off of 95 which puts us right in the path of all the snowbirds travelling between the Northeast and Florida." It also doesn't hurt that the company's exit is home to a great mix of comple- mentary attractions, including a massive Bass Pro Shop. Additionally, it will soon be home to one of the region's largest Harley-Davidson dealerships. ose and other destination retail outlets do a great job of luring in passing customers. e location is so close to ideal, in fact, that McGeorge's is planning a brand new, state-of-the-art building on the campus to house all operations. When the new space is complete, the dealership will have a total of 48 service bays in its new and existing buildings. "With the increase in volume we were running out of space pretty quickly. When we decided to build a new facility, we briefly considered moving but in the end we chose to stay because this is really a perfect location," says Muise. "We will keep the existing buildings for a currently undefined future use." Technician Jay Allison installs a fifth wheel hitch on a heavy-duty pickup. Allison is McGeorge's top hitch installer. RVPApr.indd 59 3/19/14 2:11 PM

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