RV PRO

April '14

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rv-pro.com April 2014 • RV PRo • 75 it arrived in Iowa. He showed it at the Council Bluffs retail show, where he says, "98 percent of the people who looked at it said it was nicer than their house." Bowerman and omas say they believe the time over the winter was well spent in positioning the Luxe right where it should be in the fifth wheel market. While they missed the start of the winter retail show circuit, they believe good marketing going forward will make up for lost time. "We did miss part of the show season, but we are moving along to make some shows in the spring," Bowerman says. "Retail shows are the best for debuting a product like this. We want to have a place in this market with the Luxe and I honestly feel we will by the end of the season." 74 • RV PRo • April 2014 rv-pro.com A residential feel permeates the kitchen of the Luxe with the residential-style appliances, including a 23-cubic-foot refrigerator, a four-burner range with convection oven, and a microwave. Left: Kitchen amenities in the Luxe include an additional water faucet at the cooktop wall, 1-inch glass backsplash, and a range hood with an exhaust fan. Photos courtesy of AugustA rV RVPApr.indd 74 3/19/14 3:34 PM

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