Issue link: https://read.uberflip.com/i/318249
www.travelweeklyweb.com www.travelweeklyweb.com MAY 2014 | TRAVELWeekly AsiA ■ | 15 SINGAPORE – Following a S$2 million investment, strategic consumer research and intensive revamp efforts, Pan Pacific Hotels Group has launched its new Pan Pacific Hotels and Resorts (www.panpacific.com) and PARKROYAL Hotels & Resorts (www. parkroyalhotels.com) websites, delivering a m o r e e n g a g i n g u s e r e x p e r i e n c e through impactful and intuitive design, richer promotional content and social media integration. The refreshment exercise is based on an in-depth study o f t h e b r o w s i n g habits and booking preferences of past and existing users, competitive bench- marking analysis and takes into account the latest travel and technology trends. "As more and more travellers choose to research, network and book online for their travel needs, the online space presents a vital opportunity with tremendous potential for the Group to educate and engage with our target customers about the unique customer value propositions of our "Pan Pacific" and PARKROYAL brands," said Bernold O. Schroeder, Chief Executive The websites feature impactful and intuitive design, richer promotional content, a simplified booking process and guarantee to be the lowest cost booking channel. TecHnology New "Pan Pacific" and PARKROYAL websites to deliver improved user experience PARKROYAL Homepage. Pan Pacific Homepage. Officer, Pan Pacific Hotels Group. "Designed to reflect the industry's best standards in terms of technology, user experience and performance, our new brands websites will revolutionise the way we interact with customers online and underscore the Group's on-going commitment to deliver t h e m o s t a u t h e n t i c " P a n P a c i f i c " a n d PARKROYAL brand experiences consistently t h r o u g h o u t a l l o u r c u s t o m e r t o u c h points." Philippines Euromonitor Data Abacus. Cebu Pacific enters exclusive commercial agreement with Abacus to develop the South Korean market The airlines will harness Abacus' Korean distribution grid to target the influential B2B channel and with tactical low cost fares. SINGAPORE – The Philippines' leading carrier, Cebu Pacific has entered into an exclusive commercial agreement with travel technology provider Abacus to develop the archipelago's primary inbound market, South Korea. With strong competition between brands operating the 182 weekly flights between the Peninsula and Manila, Cebu and Clark hubs, Cebu Pacific is harnessing the power of Abacus' Korean distribution grid to target the influential B2B channel and with tactical low cost fares. The agreement capitalises on burgeoning Korean traffic, which amounted to 1.17 million arrivals or almost a quarter of the total inbound in 2013 and is expected to rise to 3.8 million by 2017, according to Euromonitor International. Koreans also tend to spend more than other Asian visitors to the Philippines. Cebu Pacific content is available to Korean Abacus users from this month. The schedules and fares add to an Abacus portfolio of over 600 carriers, including the largest number of low cost and hybrid airlines in Asia Pacific.