104 Private Air Luxury Homes
A
ppealing curves, sparkling chrome trimmings, wheels that
scream out to be spun: there is a clear, common denominator
in the cars Peter Haynes shows Private Air Luxury Homes
Magazine. ey are exceptionally beautiful – masterpiece sculptures,
fitted with engines.
Haynes works for the marketing team at RM Auctions, the company
not only behind many of the world's leading Concours d'Elegance,
but also renowned for their high-end classic car sales. Last November,
RM Auctions, in association with Sotheby's, conducted a ground-
breaking Art of the Automobile sale in New York, where a total of
just 36 cars managed to gross over $63 million in sales. en earlier
this year, RM coincided its Monaco auction with the famous Grand
Prix de Monaco Historique weekend; 80 lots grossed more than
$58,000,000. And what was the reason most of the cars sold? e
buyers liked the look of them.
"A car can have many different qualities which make it collectible,"
explains Haynes, "but if it is not considered beautiful to the trained
eye, then it is unlikely to appeal to high-end collectors. [As far as a
car's] rarity is concerned, just because there were only a few built, it
does not necessarily make it more valuable."
HOW TO INVEST
IN CLASSIC CARS
By: Will Noble
RM Auctions' Peter Haynes explains it is beauty,
rather than rarity, that should prompt a purchase
INVESTMENTS
