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SCOTT RECHTSCHAFFEN LITTLER MENDELSON P.C. AYELETTE ROBINSON LITTLER MENDELSON P.C. The Commodity vs. O 32 bservers of the legal industry — our very own legal punditocracy — have recently engaged in a lively debate about the contrasting law firm business strategies of focusing either on “bet-the-farm” (a.k.a. “bet-the-company”) work or on commoditized “law factory” services. Legal strategists and commentators, including Ron Friedmann, Jordan Furlong and Bruce MacEwen, Knowledge Management ILTA White Paper Premium Work Debate: Observations on the Transcendent Role of KM have debated whether law firms should choose between focusing on high-value premium matters or on “commodity” work, including standardized and systematized work. OPPOSING PERSPECTIVES One perspective advocates that premium work is the Holy Grail. It continues to be less price-sensitive, with a higher margin, and more amenable to billing

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