Northshore Magazine

October 2014

Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.

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18 nshoremag.com October 2014 Correspondence $ share your thoughts on northshore content: kiley@rmsmg.com nshore mag.com Looking Back Thank you so much for the great article "Shore Corps" [page 98] in the July North- shore. We love it. Everyone who sees it loves it, and we are sharing the link everywhere we can. Much appreciated. It is wonderful to have your help spreading our message. Barbara Warren, via email I'd like to take the opportunity to tell you that my husband and I thoroughly enjoy Northshore magazine. Every issue is packed with subject material that we love reading about. We love the North Shore area, and you always inform us about things we never knew. It's been a pleas- ure to explore new places and meet new people thanks to you. Sue Parker, via email I am really enjoying your July issue's "5 Over 50" story [page 108]. I've probably already missed the deadline on this, but Marian Court College celebrates its 50th anniversary this year. In addition to being in the "business" of education, we also have recently transitioned into a four- year college under Dr. Denise Hammon. Kristen Baldacci, via email Thank you for selecting Turner's Seafood as the winner of the BONS Seafood, Prepared category. They truly earned this recognition. The challenge of assembling, training, and honing the skills of a kitchen staff and front- of-house team in a very competitive market is a notable feat. Kudos to executive chef Yale Woodson and manager Paula Beck. It's been a remarkable run in just seven months! Peter Minasian, via email Twitter Feed Thanks for a great online (and print) maga- zine! I look forward to and enjoy it every time. Barbara D. I LIVE for your magazine! Deborah G. I love receiving your online magazine. It really makes my lunch more enjoyable to flip through the pages. I also purchase your print edition for home—I just love it. Thank you for all you do for the North Shore. SeaneenB2005 I moved to New Hampshire, but your magazine brings me back home. Carol J. Love the new site! Great job, Northshore! JMO Environment ne 98 nshoremag.com July 2014 photograph by lighthawk sked to name their primary focus, the three Salem Sound Coastwatch (SSCW) staff rs laugh out loud. Their "focus" is protecting and revitalizing the region's coastal waters, but the ways in which they do so are myriad. From the banks of the North River Basin to the shores of Misery Island to A Shore Corp s Salem Sound Coastwatch casts a wide net into North Shore waters. By Kiley Jacques Ipswich's Great Neck and well beyond, the 24-year-old nonprofit keeps tabs on the bodies of water that characterize the North Shore. They have worked in marshes on Newman Road in Newbury, Conomo Point in Essex, Good Harbor Beach in Gloucester, and Eastern Point— also in Gloucester—where the culvert that fed the marsh was filled with fresh water for 10 years as a result of the "No- Name" storm in 1993. Consequently, the marsh filled with noxious weeds, which gave off a heady ammonia odor and became host to abundant fly larvae. But, in November 2003, with help from environmental organizations, such as the National Oceanic and Atmospheric Administration (NOAA) and Mass Audubon, SSCW built a culvert, and by 2004, they were already seeing clamworms—a sign of saltwater. Soon, Coast Keepers: Danvers River, North River, Beverly Harbor, Salem Sound, Collins Cove, and Salem Harbor are some of the sites that receive SSCW's attention. invasive species were replaced with natives, and a healthy ecosystem began to return. This is but one of countless examples of SSCW's rehabilitation effort . The organization works with government agencies, businesses, other nonprofits and community members targeting the towns of Manchester-by-the-Sea, Beverly, Danvers, Peabody, Salem, and Marble- head to encourage sustainable resource management in the Salem Sound Water- shed. "We have networks and partners throughout the state," says executive director Barbara Warren who, since the 1990s, has been monitoring salt marshes that need repair or restoration, as well as those that have been restored but require Business ne 108 nshoremag.com July 2014 photographs by jared charney or people, age can be a touchy subject, but for a business, old age is a quality to advertise. In consumers' eyes, the more "years of ex- perience," the more reliable the service, the more reputable the provider. Local communities prefer longevity as well: Established companies give back via donations and sponsorships, they boost tourism, and they even help shape an entire region's personality. The following five companies are over 50 years old (some well over) and are commercial icons of the North Shore. Although industries differ, they have a few key things in common—a sense of history that permeates their operations and an ability to morph with the times without losing sight of core values. F Over 50: Clockwise from top left, Landry & Arcari Oriental Rugs & Carpeting, Gorton's Seafood, Rick Grobe of The White Elephant Shop, Giblees Menswear, and Woodman's of Essex Five North Shore businesses that keep improving with age. By Jennifer Sperry A Celebration of North Shore Institutions Gorton's Seafood Since 1849 Everyone knows the jingle and has prob- ably eaten a fish stick or two. Gorton's is a freezer aisle fixtu e—the company's fis sticks and fried fish fillets are staples for many a family. Gorton's walks the walk with a 150-plus- year-old past tied to the fishing industry. The company was originally founded by a father-son duo in 1849 under the name John Pew & Sons. This small precursor eventually merged with Slade Gorton's Rockport-based fishing business and two other Gloucester fish ries in 1906 to cre- ate Gorton-Pew Fisheries. In light of the merger, the expanded company opened of- fices on Rogers Street in Gloucester, where the main offic is still located today. July 2014 nshoremag.com 109 "Many folks know us as 'Gorton's of Gloucester,' " says CEO Judson Reis. "We've been fortunate to have the same beautiful view of Gloucester Harbor from our main offic across the street for over a century—with some structural updates, of course." Interestingly, Gorton's was the firs to develop a frozen convenience food— fried codfish fillets—but has focused recently on healthier options such as gluten-free grilled fish and "artisan" fi - lets with bold-fl vored breadcrumbs. Not surprisingly, the trademark fish sticks and fillets "remain some of our most loved and best-selling items," notes Reis. Recently, the multimillion-dollar company turned its attention toward sustainability. "It's become a priority for us," says the CEO. "Over the past five years, we've implemented world- class sustainability practices under our 'Trusted Catch' platform and moved from sourcing 64 percent of our wild- caught seafood from certified fish ries to 97 percent in 2013." "There is still a lot of work to do on this sustainability journey," asserts Reis. "But as the leading seafood brand in America, we view it as our responsibility to help create change and to ensure that generations to come can enjoy a great variety of delicious seafood." gortons.com The White Elephant Shop Since 1952 The White Elephant has been in continu- ous operation on Main Street, Essex, since 1952. In the 1980s, just a couple miles down the street, Rick Grobe and his wife Jean purchased a residential property with the goal of turning its old barn into a house. When Grobe heard the White Elephant was for sale, he jumped at the chance and has continued the '' everyone who sees it loves it, and we are sharing the link everywhere we can. much appreciated. it is wonderful to have your help spreading our message." BARBARA WARREN, VIA EMAIL photograph by lighthawk (above); by jared charney (below)

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