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M E T R I C S Domestic table wine and sparkling wine sales together grew by 5% compared to August 2013, according to IRI. Wine Industry Metrics Latest Metrics Complete metrics data is available at: winesandvines.com/metrics Winery hiring activity in August grew 12% from August 2013, according to winejobs.com. Wine Industry Metrics Source: IRI, ShipCompliant, Winejobs.com, Wines Vines Analytics Off-Premise sales Month 12 Months August 2014 $558M $7,613M August 2013 $531M $7,167M Direct-to-consumer shipments Month 12 Months August 2014 $78M $1,686M August 2013 $67M $1,530M Winery Job index Month 12 Months August 2014 218 224 August 2013 194 189 + 5% + 6% + 10% + 19% + 12% + 17% 10 W i n e s & V i n e s O C T O B e R 2 0 1 4 Cabernet Posts Fastest DtC Growth Rate The 12-month total of direct-to-consumer shipments from U.S. wineries rose by 10% through August for a new high of $1.69 billion, according to the Wines & Vines/ShipCompliant Model. The highest-priced Cabernet Sauvignon segment was also the largest in sales and the fastest growing during the 12 months through August. Cabernets shipped direct to consumers and priced at $100-plus grew 18% from a year previous and totaled $198 million. Continued Growth in Wine Sales and Hiring August was a healthy month for the wine industry. Off-premise sales, direct-to-consumer shipments and the Winery Job Index all increased from August 2013 levels. The off-premise sales growth rate for domestic wine stayed at 5% for the fourth month in a row; DtC shipments increased by 17%, and winery hiring activity grew by 12%—even after the 2014 harvest had started. Off-Premise Sales Source: , Wines & Vines $ Millions $800 $750 $700 $650 $600 $550 $500 $450 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2014 + 5% Winery Job Index winejobs.com Index Source: winejobs.com 300 250 200 150 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2014 + 12% Direct-to-consumer shipments from U.S. wineries reached $78.4 million in August, representing a 17% rise from August 2013. Direct-to-Consumer (DtC) Shipments $250 $200 $150 $100 $50 Source: Wines & Vines/ShipCompliant Model $ Millions 2013 2014 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec + 17% Source: Wines & Vines/ShipCompliant DtC Cabernet Sauvignon Sales by Price Segment 12 months ending August 2014 $200 $150 $100 $50 0 $ Millions <$20 $20-$39.99 $40-$59.99 $60-$79.99 $80-$99.99 $100-plus n 2013 n 2014