October '14

For the Business of Apparel Decorating

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8 | Printwear O ctO b e r 20 1 4 Business Watch OctOber 2014 CustomInk LaunChes antI-BuLLyIng CampaIgn FAIRFAX, Va.—CustomInk launch- es its fourth annual Be Good to Each Other campaign, coinciding with the back-to-school season and October's National Bullying Prevention month. The campaign encourages student groups and others to take a stand for kindness and tolerance by designing and wearing custom bullying-preven- tion T-shirts. CustomInk handles the printing and fulfillment at cost, allowing 100 per- cent of profits from the sales of bully- ing-prevention T-shirts to benefit Cus- tomInk's nonprofit partner, PACER's National Bullying Prevention Center, which unites, engages, and educates communities nationwide on bullying. Last year, the Be Good to Each Other campaign united thousands of people through these custom bullying-pre- vention T-shirts and raised more than $40,000 for PACER's National Bully- ing Prevention Center. ash CIty hosts FashIon show hIghLIghtIng FaLL CoLLeCtIon RICHMOND HILL, Ontario—Ash City hosted a fashion show for regional custom- ers and media at the historic House of Moments building in Toronto to showcase the latest styles from its fall 2014 collection. The lineup included garments from propri- etary private labels North End Sport Red, North End Sport Blue, North End, and Core365. Along with the new Ash City styles, the show featured apparel from fashion brands, such as Bella + Canvas, American Apparel, and Alternative, to complement the organization's complete offerings. "This was a wonderful opportunity to bring each of the brands to life and provide the audience with a runway experience that captured all the new styles firsthand," says Evelin Keshishian, experiential marketing coordinator of Ash City/alphabroder. "Along with the fashion show, we were also pleased to set up decorative product displays and signage so that both our customers and media partners could see, touch, and feel the apparel that is presented within our fall 2014 catalog." To view photos and video from the show, visit

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