Printwear

October '14

For the Business of Apparel Decorating

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14 | Printwear O ctO b e r 20 1 4 From Software to Substrate by Lon Winters Lon Winters learned screen printing from the bottom up, starting his 20-plus-year career reclaiming screens. He has won nearly 50 interna- tional industry awards and honors, published numerous articles, and led several industry seminars and workshops. Currently, he is president of Co- lo.-based Print This, Inc./GraphicElephants.com, an international consulting firm specializing in technical advances, plant design, layout, troubleshoot- ing, productivity, quality analysis, and complete garment-embellishing | | | | solutions. Visit GraphicElephants.com for more information. Contact Winters at lonwinters@aol.com. I f you have read this column over the last 10 or 15 years, you have probably seen some themes develop over that time. We have written a number of articles where hotrods and horsepower have been the subject mat- ter—anything from sprint cars and dragsters, choppers and road bikes, to boats and jet skis have all been used to set the stage. I don't think we have yet mentioned trucks, however. Gotta love those trucks, even though we drive a more mod- ern ride that we call the Colorado Limousine when we pick up guests at the airport. To add to a well-known comedian's list: If you have to get a step ladder out to help your parents into the truck, you might be a redneck. Indeed we might. And that made us all the more enthused to take on this truck T-shirt project we built for a customer recently, what we'll refer to as a so-called "phat attack" as they call some of the old vehicles with the wide fenders. Finding direction This was the direction from the client: "We want an old truck with big fenders from the '40s or so, like you would see in a field or in a barn." When hotrod hunters run across a classic, they actually call it a "barn find," so that's where we started with our online re- search (which is our fancy way of saying we Googled it.) It's like magic. We found 1.5 million images or so to choose from. Without much effort, we found a side view of a rig we liked. The first thing we did was take the truck off of the back- ground. In Photoshop, with the image magnified, we selected our magic wand tool and, using the mouse, clicked a rough shape around the truck. We got more precise using the las- so tool by adding and subtracting as necessary with the marching ants around the image doing the little dance they do. Once we had the im- age captured, we deleted the back- ground and moved onto the window areas, where we repeated that process to remove the imagery we did not want or need. We used a red truck, but the cus- tomer wanted a blue truck to match other parts of the finished merchan- dised line. To replace the red, we went to image adjustments. With the "Re- place Color" window up, we clicked on the side of the truck and, with the eye dropper selected, isolated the color values we wanted to change. Next, we flipped the image using the image rotation, so the truck faced the opposite direction. To add the brand logo to the door of the truck, we imported the file from Illustrator as a smart object, sized it appropriately, You Might be a redneck if... Keep on truckin' A vintage truck with a rustic look served as the inspiration for this project. (All images courtesy the author) n Intermediate

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