October '14

For the Business of Apparel Decorating

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3 2 | Printwear O ctO b e r 20 1 4 flage design goes beyond the basic hunting print. It can be done in countless patterns to fit different environments with designs geared toward specific industries, and a mul- titude of colors—from khaki to purple—are available, Mosley says. TIGHT KNIT Beyond baseball caps, knit designs are taking over an increasingly large market share. "Knits are more popular than ever—they're a staple," Blackman says. By far, the most popular among this cat- egory is the retail-inspired beanie. Brought to popularity through youth culture, the modern style is a bigger, slouchier version of the traditional fisherman's knit. The current slouchy beanie trend is more exaggerated than in previous years and is done in a vari- ety of finishes including softer, more marled yarns, or jacquard, as well as in a range of colors, Modglin says. Blackman adds that a recent surge in more traditional knit styles is further expanding the category's reach. Examples include traditional stocking caps, pom-pom knits, and Peruvian hats. Unlike structured baseball caps, knits are relatively easy to decorate, Blackman says. They can be embroidered practically any- where, allowing for flexibility and unique HEADWEAR TRENDS Don't fear nontradition- al looks. these styles can help set end users apart and fill specific niches. (Image courtesy Sportsman cap & bag) camo prints come in a variety of styles, from unique landscapes to designs with industry-specific images hidden in the print. (Images courtesy Kati Sportcap & bag) Below: traditional baseball caps still rule the headwear market. (Image courtesy Outdoor cap)

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