October '14

For the Business of Apparel Decorating

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Contents | October 2014 | Volume 28 | Number 1 2 | Printwear O ctO b e r 20 1 4 © 2014 National business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly plus an extra issue in March by National business Media, Inc., 2800 W. Midway blvd, broomfield, cO 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, 45; two years, $80; three years, $108. canada: One year, $76; two years, $142; three years, $201 (U.S. funds). Mexico/International: One year, $98; two years, $186; three years, $267 (U.S. funds). Periodicals Postage Paid at broomfield, cO 80020 and additional mailing offices. USPS/National business Media Automatable Poly. POStMASter: Please send address changes to Printwear, PO box 460353, escondido, cA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National business Media, Inc. and October not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. 74 60 46 30 F eatures 30 HOt HeaDwear Get in the headwear game with the latest in classic and alternative styles as well as insight on the markets they best support. 36 StYLe SHOwCaSe: HeaDwear anD aCCeSSOrieS Top off your sale with headwear and accessories from leading industry suppliers. 54 PriMeD FOr tHe UPSeLL Maximize profits with upselling techniques from Steven Jackson. 60 SeLLinG SUBLiMatiOn Successfully sell sublimation with a focus on personalization. Kristine Shreve explains how. 66 StYLe SHOwCaSe: PrOMOtiOnaL PrODUCtS Find the perfect product for any promotion with the options featured here. 74 DiGitaL art PrintS Turn designs into works of art with a direct-to-garment printer. Paul Green outlines the process. 78 Q&A TROUBLESHOOTING GUIDE Find the answers to common business management and decorating questions with advice from industry experts. On Our Cover Special thanks to Sportsman Cap & Bag for the use of their image on this month's cover. Find more coverage on wholesale headwear, starting on page 30. Printwear PasswOrd THIS ISSUE'S INDUSTRy TERm IS: GHOSTING Ghosting is the shadow of an image from a previous print job that appears in a new print. even after thoroughly reclaiming the screen, the ghosted image can remain on the mesh. Prevent this by using one- part haze remover in a thick liquid form. (See PAGe 86) 86

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