October '14

For the Business of Apparel Decorating

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Hart of EmbroidEry by Helen Hart MOMsen Helen Hart Momsen has been a member of the embroidery industry for more than three decades. She is the owner of Virginia-based Hart Enter- prises. Widely published in the industry's trade press, Momsen is a monthly columnist and feature writer for NBM's Printwear magazine. Momsen found- ed the Embroidery Line, an Internet forum where embroiderers can share ideas and offer assistance and encouragement to newbies and veterans alike ( She developed and sells the Hart Form, a business-ordering aide used by many professional embroiderers. Momsen is also the author of two embroidery-related books: Professional Embroidery: Business by Design and Professional Embroi- dery: Stitching by Design, available on the Web at t he important service we provide as em- broiderers carries a greater responsibility than placing initials in the right order or spelling a name correctly. We make official-looking garments for many customers, and we should guar- antee that the embroidery requested is worn legiti- mately before we pick up a hoop. A Dog's TAle Where I live, the pet supermarket allows cats and dogs inside the store to get a fresh shampoo or choose a new chew toy. However, at the grocery store, I was shocked to see a dog ensconced in the shopping cart's seat where children usually sit. The canine licked the handle of the cart, per- haps finding some sticky residue left over from the last passenger while the owner perused the ba- con. There was no collar or halter embroidered with the words "ser- vice animal." I asked the checkout clerk about the furry shopper and could tell she had been approached before by the vehemence with which she barked that I should contact corporate headquarters. The lady behind me chimed in, saying that her neighbor takes his dog to ev- ery store. He's not handicapped, and the dog is not registered as a service animal. Once, when flying home from THE NBM SHOW, I was having trouble breathing. The attendant thought there were no animals on the flight—but found there was a dog four seats behind me. With the recirculated air, I was getting a concentrated dose in a small space, and my slight allergy be- came a big issue. When we landed, I visited the airline's office that told me I need ethical embroidery Where should we draw the line? | | | | 4 6 | Printwear O ctO b e r 20 1 4

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