October '14

For the Business of Apparel Decorating

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Page 6 of 118

4 | Printwear O ctO b e r 20 1 4 Contents | October 2014 | Volume 28 | Number 1 Columns 6 COMMOn tHreaDS The Printwear brand 12 SeLLinG SMart The power of paying attention 14 SOFtware tO SUBStrate Keep on truckin' 18 BUSineSS trainer A business owner's conundrum 22 GraPHiCS HOt SPOt Two options trump one 26 internet StrateGieS Holiday marketing 112 LaSt LaUGH I'm okay, you smell bad Departments 8 BUSineSS watCH Watching business 17 weB watCH What's on the web? 44 inprint Industry lit 69 PrODUCt HiGHLiGHtS Highlighted suppliers' goods 102 tHe LateSt Product reviews 106 DateBOOk Mark your calendar 108 tHe MarketPLaCe Classified ads 110 Get inFO SySteM Advertiser index " The important service we provide as embroiderers carries a greater responsibility than placing initials in the right order or spelling a name correctly. " — Helen Hart MoMsen, from Hart of embroidery, page 46 46 Hart of eMBrOiDery Helen Hart Momsen explores the legal and moral issues of taking on jobs geared towards service animals, as well as techniques for tackling them. 50 StitCH SOLUtiOnS Use haggling to your advantage with negotiating advice from Jennifer Cox. 102 78

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