October '14

For the Business of Apparel Decorating

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5 6 | Printwear O ctO b e r 20 1 4 maximize sales with Upselling Above: If you purchase a printer/cutter, make sure to educate your- self about the wide range of media that can be used with it. this makes it easy to automatically suggest a complementary prod- uct for every sale. Addi- tionally, printers come in different widths that allow for even greater product expansion. Left: this decal was printed on a metallic material with white ink. It's another way to up- sell a client who comes in looking for a tradi- tional sticker, but may be willing to pay a little more for a sticker that is going to stand out.

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