October '14

For the Business of Apparel Decorating

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selling sublimation pw ON THE ROAD OPPORTUNITIES Once you've found the right market, keep in mind that sublimation is rel- atively portable. Many sublimation companies make sales by taking the show on the road and sublimating items on demand. Obviously, you would need to limit what products you would sublimate and pick your venues carefully. Do so, and sublimat- ing on demand at festivals and conven- tions can be profitable. 6 4 | Printwear O ctO b e r 20 1 4 Don't be afraid to pitch prod- ucts beyond the norm to customers. but remember, you are the expert. Limit your offerings to polyester or poly- ester coated products. pw

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