October '14

For the Business of Apparel Decorating

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74 | Printwear O ctO b e r 20 1 4 A few years ago, I was showing some of my paintings at an art show. I just finished what I felt was my best painting so far, and I had some seri- ous attachment to it. I priced it at a point where I would definitely let it go should an offer come up. Lots of people loved it, but it was a bit cheeky in price. This made me think: If I printed this painting, I could sell it cheaper, keep the original, and still offer something the same yet affordable to the public. Working for a direct-to-garment printer manufacturer, I was able to explore wheth- er canvas art printing could be a new ap- plication and way to generate money. I was also able to figure out how to do it right. When it comes to art, and especially my art, the process would need to create a high-end result. The Canvas Due to the fact that I paint with most- ly acrylic paints, I had good feeling wa- ter-based inks would work well. So I pur- chased some canvas from a local art-sup- ply store and jumped in head-first. Just as quickly, I discovered that the ink has a ten- dency to float on top of standard painting canvas, which also leads to bleeding. So I lowered the amount of ink being printed, which made it better, but not per- Paul Green works for OmniPrint International, distributor of the FreeJet line of di- rect-to-garment printers. He is also an industry seminar and webinar speaker and con- tributing writer. He has been in the printing industry for the last 10 years. After hours, Green is also an established fine artist and painter, and his work can be seen in group art shows around California. Direct-to-canvas Digital Art Prints b y P a u l G r e e n n Intermediate

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