October '14

For the Business of Apparel Decorating

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Page 8 of 118

6 | Printwear O ctO b e r 20 1 4 Common Threads | | | | Please recycle this magazine 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 Publisher Stacy MarSHaLL Editor In Chief eMiLy Kay tHOMPSON Associate Fashion Editor carLy HOLLMaN-LONg Art Director eriK WOgeN Graphic Designer DayNe PiLLOW Associate Publisher cHriStiNa MONtgOMery Advertising Account Executive aNNa barba Advertising Production Coordinator JeNNifer aLger Marketplace Advertising Account Executive DiaNe giLbert Vice President / Events Sue Hueg, ceM, cMP Show Account Manager Katie StOcKer Assistant Show Manager LiNDa eDDLeMaN Education Manager KiM ZONca Sales Development aMaNDa DixON tHe nBm networK Executive Director Mary tOHiLL nationaL BUSineSS meDia, inc. President & CEO rObert H. Wieber Jr. Vice President / Integrated Media JOHN beNNett Vice President / Publishing & Markets DaVe POMerOy Vice President / Finance KOri gONZaLeS, cPa Director of Audience Development LOri farStaD Director of IT WOLf butLer Director of Marketing SaraH fraZier Quick Lessons from tHiS iSSUe: a canvas allows for more detail than a t-shirt. When you print in a uni-directional pass, the ink drops down in the same spot. if your bi-direc - tional printing is off in just the slightest amount, you will notice it in the edges of the print. (PAGE 74) Logos are copyrighted by professional teams and should only be used by obtaining properly licensed products for use on youth league and team uniforms. Officially licensed headwear and apparel specifically for youth leagues are available. (PAGE 79) When white ink is used, you must always pretreat the garment. if not, the white ink absorbs into the garment. When it comes to a white t-shirt, you don't need to pretreat for a commercially acceptable print. However, there are pretreatments made for light garments that add more vibrancy to your printed image and give you a richer solid black. (PAGE 98) * * * I n the early years of this 21 st century, I walked in to a tidy brick building at the end of a street that sits against a backdrop of the breathtaking Flatirons of Boulder, just northwest of Denver. I had no idea how fa- miliar that view would become to me over the span of the next decade. Before I began my career with NBM, I didn't give much thought to T-shirts. I took for granted the careful consid- eration that went into every print and stitch, every con- struction detail in those decorated garments. I had no idea of the vast industry that supported the wearable marketing and branding messages we all see daily. And I definitely had no clue that such an industry would become an inte- gral part of my life. As a journalist, my job is to immerse myself in whatever I'm covering. There has to be a curiosity and a genuine in- terest to learn enough to hold an intelligent conversation, but my job is not to know it all. My job is to know the people who know it all, and to help relay their message to the masses. It is those people that have endeared me so much to this industry. The decorated apparel universe has hundreds of willing teachers. To come across so many people who are all so generous with information is not a common occurrence. Moreover, once you're in with this crew, you're in. Branded for life. There's no "patching over." I'll always be a Print- wear girl and I'm happy to wear my Printwear brand… which is what makes it so bittersweet to pass on the privi- lege of serving as your editor to our former associate fash- ion editor, Carly Hollman-Long. Though the timing is never exactly right for these kinds of huge life changes, it is pretty appropriate. The October Q&A Troubleshooting Guide has always been one of my favorites to produce. I get to collect a ton of information from a plethora of sources on just about every topic there is. All of those people I was just raving about come togeth- er in this issue. And, even after so many years covering the Printwear industry, I still learn at least a handful of new tricks. I hope you will too, and I hope you'll get addicted to the kind of insightful tidbits we present here and sign up for our weekly newsletter that contains even more tips and Q&A than you'll find on the following pages. But my biggest hope for each of you is to find success in your businesses for years to come. I wish you all the very best. Be as good to Carly as you were to me. Cheers, the Printwear Brand Emily Kay Thompson

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