Printwear

October '14

For the Business of Apparel Decorating

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20 1 4 O ctO b e r Printwear | 77 with the look of real brush strokes. This adds more realism to the look of the print and makes it look more like an actual paint- ing than just a print. Framing The final process to all of this depends on what you want to offer your client. There are many options when it comes to the final presentation of the canvas print. Keeping a full stock of frames may be hard unless you only want to offer prints in a few specific sizes. In many cases, canvas prints are sold with no frame or backing to allow for the end user to finish as he or she chooses. In this case, apply the canvas to a backboard, which allows it to be simply placed in a frame. To do so, first make sure you print the image in a size that is relative to standard frame sizes. Trim the canvas print down to size using a fresh razor blade, and then glue it to the same size backing board with a spray adhesive. Backboards can be made from chip board or foam core. This method makes it simple for your customer to choose a frame and pop it inside. The latest finishing style for canvas prints is known as gallery wraps. This style of framing allows you to wrap the print around a frame, giving you the front and sides as part of the print. Gallery wraps are nice because you don't frame them; they can be mounted as is for display. The framing structure is sold as a kit in multiple sizes and assembly is very simple. Expand your oFFErings Having more options beyond printed garments can help make your digital di- rect-to-substrate printer more profitable. Plus, canvas prints can have a higher mark- up than garment printing. In most cases you can triple your profit. So if a client is having you print some Ts with a picture on them, why not offer the same image on a canvas? If what you are printing has importance to a customer, you can bet he or she wants to show it off in more ways than one. pw Stahls .c om • 800.4.S TA H L S 10-14 STAHLS' Rip-Away Appliqué ™ is a simple, patented process that produces extraordinary results. All you need is embroidery equipment, a heat press, and Stahls' heat transfer materials. Deliver a vibrant, premium finished appliqué with a multi-color, multi-texture look. It's a whole new way to appliqué…try Stahls' Rip-Away. S TA H L S ' R I P - AWAY A P P L I Q U É ™ The season's hottest look, made simple Visit stahls.com/rip-away to learn more. Sew It Rip It Print It Shown: Rip-Away with CAD -CUT ® Glitter Flake™ ™ Seeing spots? Does your screen opener or on-press color change have you Switch to our and see clearly again! 1 . 8 0 0 . 5 3 8 . 5 0 6 9 W W W . F R A N M A R . C O M

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