Printwear

November '14

For the Business of Apparel Decorating

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What's Your Work Style? Find the right on-the-job look b y E l s o n y E u n g D epending on the industry or place of business, your cus- tomer's work style probably depends on his or her job du- ties. From basic outfitting to function-driv- en attire, the selected style should reflect the individual's job responsibilities, and as more organizations strive to enhance their corporate appearance and style, incorpo- rating complementary garments remains a major trend in the promotional apparel industry. Employees from one company may have different job duties, and ordering garments from a supplier that offers complementary pieces appeals to those companies. Wheth- er the uniform is a polo, T-shirt, or jacket, suppliers have design options that com- plement colors and styling with enough unique characteristics to stand out from the crowd. This is also a great tactic for companies with regular personnel events as it allows for easy coordination that re- sults in a polished, professional look. The SophiSTicaTed Uniform For employees who interact with custom- ers, such as those at a local print house or retail store, their uniform designs are usu- ally geared toward a sophisticated look with a budget-sensitive price tag. Look for basic apparel with easy-care properties and a wide Elson Yeung is the director of private label design and merchandising for Ash City, now part of the alphabroder family, which provides customizable promotional apparel for corporate and casual markets. The company staffs more than 450 employees worldwide, including Canada, the United States, Malaysia, and Bangladesh. Ash City manufactures and distributes apparel under brands North End Sport, North End Sport Blue, North End, Extreme, and Core365. 3 0 | Printwear N ov e m b e r 20 1 4

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