Printwear

November '14

For the Business of Apparel Decorating

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Contents | November 2014 | volume 28 | Number 2 2 | Printwear N ov e m b e r 20 1 4 © 2014 National business media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly plus an extra issue in march by National business media, Inc., 2800 W. midway blvd, broomfield, Co 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: one year, 45; Two years, $80; Three years, $108. Canada: one year, $76; Two years, $142; Three years, $201 (U.S. funds). mexico/International: one year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at broomfield, Co 80020 and additional mailing offices. USPS/National business media Automatable Poly. PoSTmASTer: Please send address changes to Printwear, Po box 460353, escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National business media, Inc. and November not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. F eatures 30 wHat'S YOUr wOrK StYLe? Take an industry-specific look at some of the most functional workwear from Elson Yeung. 34 StYLe SHOwCaSe: wOrKwear Find the best workday offerings available from industry suppliers. 42 a naMe YOU KnOw Industry experts lend insight on retail- branded apparel and its evolution. 48 GraPHiC-tO-GarMent SUCCeSS Print a soft hand with a high-quality image. Ray Smith explains how. 54 FLaSH-CUrinG aDVanCeMentS Kieth Stevens explores how new technology has changed the market. 34 48 78 95 Printwear Password This issue's indusTry Term is: FibrillaTion Fibrillation in screen printing is when the fibers of the printed substrate stick up through the ink. This results in a fuzzy, faded, or worn appearance. There are different strategies for addressing this, depending on the fabric, application, and customer expectations. Natural fibers, such as cotton, tend to lay down easier, which allows for minimal color laydown, a single pass, or use of a clear or white underbase, resulting in a lighter print. recycled fibers, such as nylon and polyester, are more likely to stick up and become engulfed in ink, which trans - lates to a heavier hand. (See PAge 48) 78 BeYOnD iDentiFiCatiOn Use emblems as an effective means of advertising with insight from Kristine Shreve. 82 a CaSe FOr tHe COMBO Chris Pluck explains how to combine direct printing and heat transfers to increase profit. 86 Create a MeDia SaMPLe BOOK Increase sales with a portable portfolio and a look at complementary products. Steven Jackson outlines the process. 90 SiMPLiFY tHe tOP 4 art taSKS Save time with shortcuts on these common art processes. Thomas Trimingham shares a few tips. 95 in StOCK Better manage your inventory with these guidelines from Marc Vila. On Our Cover Thanks goes to alphabroder/Ash City for use of their image on this issue's cover, highlighting our cov- erage of uniforms and workwear. Turn to page 30 to find more.

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