Printwear

November '14

For the Business of Apparel Decorating

Issue link: https://read.uberflip.com/i/405232

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4 | Printwear N ov e m b e r 20 1 4 Contents | November 2014 | volume 28 | Number 2 60 Hart of eMBrOiDerY Helen Hart Momsen explains how to create a professional presentation that leaves a lasting impression. 64 StitCH SOLUtiOnS Eliminate some of the most common industry pet peeves with advice from Jennifer Cox. 68 Get CreatiVe Go beyond the traditional monogram with tips from Erich Campbell. " Managing your inventory is just as important as perfecting your craft and caring for your customers. If you don't get a hold of your inventory, it will get a hold of you. " — Marc Villa, from in Stock, page 95 Columns 6 COMMOn tHreaDS Work it 14 SeLLinG SMart A different kind of thanks 16 SOFtware tO SUBStrate A splitting image 20 BUSineSS trainer How to deal with conflict in the shop 24 GraPHiCS HOt SPOt Competing in the athletic market 28 internet StrateGieS Tools for on-the-spot sales: Twitter 112 LaSt LaUGH Hot strategies for cold calls Departments 8 BUSineSS watCH Watching business 17 weB watCH What's on the Web 58 in Print Industry lit 73 PrODUCt HiGHLiGHtS Highlighted suppliers' goods 100 tHe LateSt Product reviews 106 DateBOOk Mark your calendar 108 tHe MarketPLaCe Classified ads 110 Get inFO SYSteM Advertiser index 16 68 100

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