Printwear

November '14

For the Business of Apparel Decorating

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78 | Printwear N ov e m b e r 20 1 4 I f you ask 10 people on the street whether they think an employee uniform or the identification on that uniform has more value, chanc- es are most people would say the uniform. It's true. A uniform does have value, and it ensures that all company employees are dressed alike, but a uniform isn't unique. If you dress 50 people in plain white shirts and black pants without identification, you simply have 50 people in identical clothing. There's no way to tell if one per- son works at the Brookside Hotel and an- other works at Cupcakes and More. If, however, you put an emblem on those white shirts and black pants, identification is simple. The ornate Brookside Hotel logo clearly identifies the catering crew while the more whimsical logo from Cupcakes and More distinguishes the employees who bag your triple-chocolate cupcake. An emblem ensures employees from a particu- lar business are easily identifiable and turns ordinary clothing into an advertisement. ENTER NEW MARKETS WITH EMBLEMS For decorators, emblems are a perfect decoration option for almost any prod- uct. Emblems can cover holes on clothing and provide additional decoration as well as adorn products that are not suitable for embroidery, screen printing, or subli- mation, such as a tote bag that's too large for hooping or a windbreaker that would not stand up to the temperature of a heat press. Because there are virtually no size or shape limits, emblems are compatible with products across the spectrum—from Beyond Identification Gain new business and improve advertising with emblems b y K r i s t i n e s h r e v e Kristine Shreve is the director of marketing for EnMart and parent company Ensign Emblem. She developed and writes the EnMart EmbroideryTalk Blog at blog.myenmart. com and the SubliStuff blog at www.sublistuff.com. She additionally maintains the EnMart Twitter feed (www.twitter.com/enmartian) and Facebook page (www.facebook.com/ enmartpage). Reach her by email at kristine.shreve@myenmart.com. An emblem takes a plain, nondescript uni- form and gives it a brand identity. (Image courte- sy ensign em- blem Ltd.)

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