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www.travelweekly-asia.com Making A Difference www.travelweekly-asia.com 30 October 2014 2 Published by Northstar travel Media siNgaPore Pte ltd issN: 2382-6061 MCi (P) 166/07/2014 Day OFFICIAL DAILIES 1 ITB ASIA Official Dailies | MTV and tourism department in harmony with global venture The Pool with Brag Plus Factor Yeoh Siew Hoon was having lunch with a hotelier recently when the conversation turned to social media... Talking PoinT 2 Life in the Love Lane Growing up in Penang, Yeoh Siew Hoon often wondered about a street named Love Lane. DesTinaTion 5 Dorsett plays up history and character of Shepherds Bush London marks group's first foray outside Asia hosPiTaliTy 7 How Social Media can help your hotel Ten tips for leveraging social media. Accorhotels' guide to improving service delivery hoT news 23 Continued on page 22. ITB ASIA GETS DOWN TO BUSINESS Leading the way to ITB are S Iswaran, Minister, Prime Minister's Office, Second Minister for Home Affairs and Second Minister for Trade and Industry and Christian Göke, CEO Messe Berlin, organiser of ITB Asia. The Tourism Promotions Board of the Philippines Department of Tourism is hip-hopping on a new adventure that will see capital city Manila host a global music event that will send a message to the world that the Philippines is the fun place to be if you are young and restless to travel. The partnership between the tourism board and music giant MTV - owned by Viacom International Media Networks - will see the launch of the MTV Music Evolution with an international hip-hop extravaganza in By Ian Jarrett HIP-HOP AND POP TO THE PHILIPPINES the second quarter of 2015. What is MTV Music Evolution? In the words of Viacom's Vishal Kurien, "it will be a showcase of iconic international music artists and the hottest new acts in both the regional and local music on a single stage, while featuring the best of Philippine music and culture to an international youth audience". "We hope to provide a platform for youth to continue to celebrate and discover music, while celebrating all iTB asia has seen stong support from the business travel segment with 19% increase in the number of coporate buyers, according to nino gruettke, executive Director, iTB asia. The asian edition of iTB targets both business travel and leisure as compared to iTB Berlin which is mostly leisure, he said. "That is the secret of our success," he quips. The show is expected to attract over 8,000 attendees from 90 countries. iTB asia is quick to point out that they are here for sustainability and to retain their exhibitors. gruettke points out that this year's show sees the best buyer and seller ratio, not only that, this year sees the biggest contingent of Chinese buyers. in its seventh year, iTB asia witnessed an increase in international representation with exhibitors from 76 countries and regions. Those showing a strong representation this year include the spain Tourism Board, Brand Usa as well as Philippines Tourism Board and Indonesia's flag carrier, Garuda indonesia, both of whom raised their space by 200% and 300% respectively. There is also strongest buyer participation to-date with 14% more buyers compared to 2013. itB asia sees highest numBer of Corporate Buyers By Natalie Chen

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