Guestlist

Issue70

Monthly newspaper and online publication targeting 18 to 35 year olds. The ultimate guide to the hottest parties, going out and having fun. Music, fashion, film, travel, festivals, technology, comedy, and parties! London, Barcelona, Miami and Ibiza.

Issue link: https://read.uberflip.com/i/437141

Contents of this Issue

Navigation

Page 47 of 55

48 Issue 70 / 2014 FASHION guestlist.net MURY: DALSTON AS THE FASHION TRIGGER Don't feel inspired? Designer Anja Mury advices to head the streets London's life can feel a bit overwhelming, especially during the Christmas season. Running around, catching the tails of deadlines and completing the endless present shopping leaves little time for creative reflections. But Anja Mury, the founder of the London-based handbag and scarves brand Mury, managed to turn the hectic city jungle into her own moodboard. Anja takes her inspiration from the streets of East London, where her studio is located. Graphic patterns within Mury prints integrate street markings: stripes, triangles and lines are worked into different thematic and geometric designs, juxtaposing the dynamic energy of the city. "There is hardly any other place in the world that gives you more inspiration than London. London is cosmo- politan, with its unique street style, art scene and people. I feel at home here", says Anja. The feeling of home is important for Anja, who moved to London from Germany when she was offered a job from Vivien Westwood. "After ten years in the industry, and with the latest innovations in digital textile printing that allowed me to combine my love of fashion and screen printing, I decided the time was right to use that experience and create my own label", says Anja. Working for talents like Westwood definitely influenced Anja's style and, according to the designer herself, "taught her the attention to details and generally influenced her future". Just like Westwood, Anja sees the future in sustain- ability. "I am vegetarian and wouldn't offer anything made out of leather", says the designer. The canvas of her bags is specially developed in Italy. It is first coated with PVC before being printed, then a textured finish is applied to create a beautiful three- dimensional look. This technique makes Mury handbags hard-wearing and easy to clean, with the same functionally as leather, but without using any leather. Moreover, Mury's bags are manufactured in London, which gives Anja the advantage of working closely with the producers to ensure her bags are made and finished to a high standard. "By considering which fabrics I use, where they are from and where I manufacture, I hope my range contributes to a more sustainable future. It is important for me not to compromise my ethical choices or the quality of my products", says Anja. So the next time you feel like your head is spinning from everything that's going on in your life, take a breath and pay attention to the world around. You might be surprised by what you see. By Kira Kolosova

Articles in this issue

Links on this page

view archives of Guestlist - Issue70