Performance & Hotrod Business - February '15

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10 n Performance & Hotrod Business n February 2015 Riley New Permatex Manager Automotive chemical technology company Permatex has named Courtney Riley as manager of marketing and communications. Riley will be responsible for managing overall marketing communications, including new prod- uct introductions, advertising campaigns, promo- tional support programs, marketing research, and trade shows, according to a press release. She will also be responsible for managing the marketing department's budget and will be the primary point of contact for Permatex's public relations and advertising agencies, the release added. She will manage and develop content for the Permatex web- site and create marketing communications materials to help sup- port the sales teams as well. PRW Welcomes Customer Service Sales Manager Perris, California-based PRW Industries Inc., a manufacturer of high-performance engine com- ponents for hot rods and race cars, has added Shaun Snow as customer service sales manager. Snow has served in various capacities with aftermarket companies including advanced Flow engineering, Nitrous Supply and Nitrous Oxide Systems, according to a press release. He has an educational background in Automotive Technology with an emphasis on Performance, and has worked in an automotive machine shop. "In his high school days, he sported a 1967 Chevelle SS with a 396 and a 4-speed. He still owns the car but the 396 has given way to a 427 that he built entirely himself, including all the machine work," the company noted. "PRW is excited to have him on board." Tuff Stuff Names New Manager Tuff Stuff Performance Accessories, Cleveland, has announced that Tim Andrews has accepted the position of national sales manager. An industry veteran with over 30 years of expe- rience in the performance aftermarket, Andrews' previous industry experience includes serving as vice president of sales at Fidanza, sales director of Global Performance Parts and his most recent position as North American territory manager for Superpro Suspension and Mantic Clutch, according to a press release. "With Tim's extensive sales experience and varied back- ground, he is the perfect addition to our Tuff Stuff team and we expect him to have a big impact on our business" said Frank Hurst, president and co-owner of Tuff Stuff Performance Accessories. Tuff Stuff Performance offers USA-made alternators, starters, water pumps, power steering pumps, master cylinders, brake boosters and related accessories. Yokohama Relocates U.S. Headquarters Yokohama Tire Corp. relocated its corporate headquarters from Fullerton, California, to nearby Santa Ana to accommodate business growth. YTC signed a 10-year lease for its new 57,000-square- foot headquarters at 1 MacArthur Place, according to a press release. The tire maker will occupy two-and-a-half floors at the high-tech, nine-floor office complex building near John Wayne Airport. "Unlike other companies that moved out of the state, we wanted to stay in California," said Tom Masuguchi, YTC's chief strategy officer. "We looked at several build- ings in multiple cities and considered many factors. These included layout efficiencies, cost advantages and employee commute times. The Santa Ana location provided the best match for all our requirements now and in the future, as we expand our business even further." Yokohama was located in Fullerton for 28 years. The announcement comes two months after YTC said it was moving its Western Region Distribution Center from a 380,000-square-foot warehouse facility in Fullerton to a newly constructed 658,000-square-foot facility in Chino, about 22 miles away. Fickler Returns to Aeromotive Fuel delivery products company Aeromotive Inc. has announced the appointment of Kyle Fickler as its new director of business development. A former Aeromotive employee, Fickler returns to oversee all sales reps, product training and OE business, according to a press release. "We are excited to welcome Kyle back to our team," said Steve Matusek, Aeromotive founder and president. "I have known Kyle for quite some time and have a great deal of respect for him. We are looking for him to have a positive impact on our business and help us continue to mature as a company." Fickler was with the company for eight years prior to leav- ing to serve as VP of sales at WELD Racing, a position he held for six years, according to the release. He currently sits on the SEMA board of directors after serving as the chairman of the SEMA Motorsports Parts Manufacturer Council (MPMC), and also serves on the NHRA Performance Aftermarket Advisory Council (PAAC), the release noted. He is an active NHRA Super Comp racer.

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