Performance & Hotrod Business - February '15

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February 2015 n Performance & Hotrod Business n 27 Holley Performance Products Bowling Green, Kentucky Blane Burnett Our hottest product for the 2015 Drag Racing season is …. … the Holley HydraMat, which we hope to release to market mid-March 2015. Its best features include … … that it is available in all shapes and sizes to accommodate different tank sizes and openings. The HydraMat reduces fuel starvation issues prominent in all forms of racing, including autocross, circle track racing, off-roading racing—basically any motorsport where uncovering the fuel pickup and introducing the engine to a lean condition could be a problem. The HydraMat keeps a constant supply of fuel going in two ways—surface ten- sion and fluid wicking—which give it the ability to draw fuel from nearly any area that has contact with fuel inside the tank. The outside factor that could poten- tially have the greatest impact on the Drag Racing market this year is … … fuel prices. Any increase in the cost of going to or participating in the events has a direct correlation as to how many people will go. Shops should be excited about serv- ing Drag Racing customers in 2015 because … … as the economy improves they will benefit from the resurgence of customers spending more of their disposable income rather than saving it. Savvy shops have what their drag racing customers want, when they want it. • No tools • No stripping • No over-tightening • No forgetting to tighten fittings 888-605-7788 All the benefits of Quick-Connect technology, without the valves

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