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2 | NORTHSTAR TRAVEL MEDIA (ASIA) GROUP PUBLISHER Irene Chua Tel: (65) 6801 0451 | EDITORIAL EDITORIAL DIRECTOR Yeoh Siew Hoon Tel: (65) 6801 0450 | EDITOR-AT-LARGE Ian Jarrett Tel: (618) 9433 6455 | EDITOR Natalie Chen Tel: (65) 6801 0453 | WRITER Corinne Wan Tel: (603) 2201 1979 | HONG KONG CORRESPONDENT Catharine Nicol | INDONESIA CORRESPONDENT James Read | GRAPHIC DESIGNER Lim Bee Bee Tel: (65) 97508 405 | SALES & MARKETING REGIONAL SALES DIRECTOR Katherine Ng Tel: (65) 6801 0460 | IT & DIGITAL IT & DIGITAL OPERATIONS Raymond Sim Tel: (65) 6801 0456 | CHINA OFFICE GROUP PUBLISHER (China) Rebecca Zhang Tel: (8621) 5179 8363 | BUSINESS DEVELOPMENT DIRECTOR Shawn Li Tel: (8610) 8532 4021 | EDITORIAL DIRECTOR Susan Li Tel: (8610) 8532 3611 | MEDIA REPRESENTATIVES HONG KONG/MACAU ZAM International - Manna Ma Tel: (852) 9650 0518 | KOREA Young Media Inc - Keon Chang Tel: (822) 2273 4833 | INDIA MHI Communications - Smriti Khanna Tel: (9198) 1040 7483 | AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT DIRECTOR - ASIA Patti Mo | DATABASE & FULFILLMENT MANAGER Zoe Chu | FINANCE ASIA FINANCE MANAGER Julia Tham | CHAIRMAN AND CHIEF EXECUTIVE OFFICER Thomas L. Kemp CHIEF FINANCIAL OFFICER Lisa Cohen PRESIDENT, TRAVEL GROUP Robert G. Sullivan EXECUTIVE VICE PRESIDENT, DIGITAL MEDIA Thomas Cintorino EXECUTIVE VICE PRESIDENT, GROUP PUBLISHER David Blansfield SENIOR VICE PRESIDENT, PRESIDENT, EDITORIAL DIRECTOR Lori Cioffi SENIOR VICE PRESIDENT, EDITORIAL DIRECTOR Arnie Weissmann SENIOR VICE PRESIDENT, HUMAN RESOURCES Janine L. Bavoso VICE PRESIDENT, MARKETING SOLUTIONS Michelle Rosenberg VICE PRESIDENT, PRODUCT DEVELOPMENT AND PRODUCTION Roberta Muller VICE PRESIDENT, CONTENT LICENSING Sheila Rice VICE PRESIDENT, IT INFRASTRUCTURE AND OPERATIONS Rich Mastropietro VICE PRESIDENT, DATABASE PRODUCTS Elizabeth Koesser Published by NORTHSTAR TRAVEL MEDIA SINGAPORE PTE LTD SINGAPORE 91 Bencoolen Street, #05-08 Sunshine Plaza, Singapore 189652 • TEL: +65-6801-0450 FAX: +65-6801-0469 BEIJING Room 024, Building 8, Qijiayuan Diplomatic Compound, No.9 Jianguomenwai Street, Chaoyang District 100600, China • TEL: +8610-8532 3611 | FAX: +8610-8532 5293 SHANGHAI Room 2553, The Headquarters Building, No.168 Central XiZhang Road, Shanghai 200001, China • TEL: +8621-5179 8360 | FAX: +8621-5179 8360 Travel Weekly Asia is published on a monthly basis by Northstar Travel Media Singapore Pte Ltd. Located at 91 Bencoolen Street, #05-08 Sunshine Plaza, Singapore 189652. All rights reserved. Volume 6 Issue 6 Please address all subscription mail to the above address, Fax +852 3020 5794, or email Online Subscription: For reprints or copyright permission contact Wright's media at +877 652 5295 ext 102 or Printed by SUN RISE PRINTING & SUPPLIES PTE LTD Siew Hoon is a traveller who loves to write and a writer who loves to travel. She's combined her two loves into a career in travel journalism that has seen her launch several travel industry titles and conferences, including WIT. She loves the change and discovery that comes with travel and the business. I spent a day at a start-up event called Echelon in Singapore recently. It's where I go to have my eyes opened to what's happening in the big world out there, outside of travel. And guess who I bumped into? Robin Yap, managing director Asia of the Travel Corporation and whom I always associate with Insight Vacations in this part of the world. Now Yap is one of those executives I've watched over the years. He's a great role model of someone who's always curious, always learning, and adapting. Above all, he's a true believer in learning. Each time I catch up with him, which has been less and less as our paths diverged, he's taking some course or other, and he holds more professional qualifications than you can share in a Buzzfeed article. He was at Singapore Expo to meet a Malaysian start-up which helps travellers save on data and roaming charges. "This is a big headache for me, when my staff travel. Sometimes their roaming charges are so high and I have to find a way to cut these costs," said Yap as he introduced me to Nicholas Yeap of Flexiroam, which promises "unlimited data and voice roaming for travellers". I still recall a talk Yap gave at one of the many travel agent events I organised in my life pre-WIT – yes, there was life before WIT – and he spoke of being the "purple cow" – the cow that had to stand out in the herd to adapt, to survive, to thrive. Well, Yap definitely stood out as the "purple cow" in this start-up event because he was the only person I met from the "traditional" travel sector. I bumped into quite a few travel folks from Agoda and Amadeus – they're there, like me, to see what's happening in the world of tech innovation and disruption. I love start-ups because they represent the outer edges of the marketplace. They are created by someone who sees a problem and wants to solve it. Let's just say, they get pleasure from solving either their own (usually) or our pain. Brian Chesky started Airbnb because he was looking for a place to stay in New York that wasn't a hotel. At the event, I met Korean dog owner Seo Young Jin who invented a smart dog collar called NeoPop because his dog nearly got run over by a car and ran away. I met Filipino entrepreneur Aisa Mijeno who, with her brother, invented Salt, a lamp powered by seawater, for poor island communities in the Philippines. The next big space to be disrupted by technology is services. Today, there are apps for hiring plumbers, contractors, chefs, designers, and writers. This will change the way we work. Matt Barrie runs the successful, which went public on the Australian Securities Exchange at US$1.03 billion in November 2013. His start-up, established in 2009, connects entrepreneurs around the world who are looking for freelancers – it lists 6,000 jobs a day. He calls it a platform for international micro trade. He said the notion of employment had changed. The average career span of a Gen X may be five years but for freelancers, it's two weeks. "People are creating jobs rather than taking them. You can now architect your education (on the web) and your career (through marketplaces)." "The days of being average are over," he said. Long live the purple cows. PURPLE COWS ARE DISRUPTING SACRED COWS TALKING POINT

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