2015 is increasingly looking
like the second summer of acid
house – Seth Troxler is throwing
a huge acid house party in
August, the smiley has enjoyed
a resurgence these past few
years, and now there's another
way you can rep the genre.
Original Chicago acid house
pioneer and leading DJ/
producer DJ Pierre has teamed
up with the limited edition
clothing brand NoWayBack
to launch an exclusive line of
DJ Pierre t-shirts. The first
collection features four designs
– the 'Acid – Hot Since 86' tee,
the 'Muzik Is Life' smiley tee,
the 'Muzik Is Life…Warehouse'
tee, and the Afro Acid tee –
which are all available on the
NoWayBack webstore and in
various UK outlets, including
London's Phonica Records.
We've seen lots of music and
fashion collabs over the years,
some better than others, but
this one really is the perfect
match. NoWayBack produce
limited edition clothing inspired
by dance music culture, and
co-founder Helen used to
have a residency at Wobble
during the 90s. Both Helen and
graphic designer Chris cite the
early acid house scene as a big
design influence, particularly
the Roland 303 and 808 drum
machines, so acid house legend
DJ Pierre is a natural fit for the
brand.
The partnership makes as much
sense for the man himself, as he
explains, "I've always had ideas
about enhancing the message
behind the music by using
what we wear daily. Words and
images are powerful. They can
create a thought that can lead to
reality…. I met the guys behind
NoWayBack after I posted a
mug online with a Roland TB
303 on it. NoWayBack hit me
up on Facebook and they said
they do tees etc. I mentioned
I had plans of putting out my
own line separate from the Afro
Acid brand and one thing led to
another. I got a great vibe from
them straightaway and they
sent out a few tees from their
collection and I rocked them at
almost every gig after. We then
started going over design ideas
and came up with some exciting
pieces. Almost a year later here
we are. 'ACID Hot Since 86' is
our first baby and it speaks to
when acid house began. The
start of it all for me".
7
13
Issue 77 / 2015
FASHION
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Acid house meets fashion once more
DJ Pierre x NoWayBack
