Awards & Engraving

2012 Sublimation Report

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to you, you will need to go out and find them. Your first step in identifying potential customers needs to come from prospecting. Your "business in a business" success depends largely on how well you prospect and the variety of ways you pros- pect. Keep yourself well supplied with qualified target customers. Also, keep in mind your target customer must meet two basic qualifications: The need or desire for sublimated products that are a value to them, and is profitable for you. The authority to make a commitment (or lead you to the decision maker). For each target group, you will want to start with the following: behind COMPETITIVE YOUTH SPORTS According to the Sporting Goods Association data, 41 million kids par- ticipate in organized youth sports in the United States. It's a huge market, but in its entirety, it is not our target. Our tar- gets are the competitive club teams that require a significant time and financial commitment on the part of a player and their family. Over three million kids play for these teams, and their parents spend in excess of $1,000 in fees, equipment and travel costs in the course of a year. in some cases, nationally, in volleyball, soccer, basketball, swimming, cheer- leading, baseball, fast pitch softball, ice hockey, lacrosse, field hockey and gymnas- tics. Targeting these markets for packages of personalized bag tags, spirit jewelry, car flags, key chains, coaches' gifts and other team paraphernalia is a great way to grow your business. Here's your edge. When you're focused on fabric applications, the TS34-1800A, a wide-format sublimation printer designed specifically for the dye-sublimation transfer market, gives you a productive edge on the competition. It is ideal for the growing soft signage market, retail banners, tapestries and flags. Plus it can be used for sportswear applications due to the durability and quick drying capability of polyester material. High speed printing – 345 sqft/hr in 4-color mode Two newly developed piezo print heads in a staggered arrangement for faster speeds 540, 720, 1440 dpi print resolutions; Variable dot technology for smooth gradations Uninterrupted Ink Supply System (UISS) for extended printing; Bulk ink system available EMAIL ATL 888-530-3988 BOS 888-530-3986 CHI 888-530-3985 LA 888-530-3987 © 2012, Mimaki USA, Inc. Use INFO # 620 Spring 2012 45 TS34-1800A featur es:

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