Issue link: https://read.uberflip.com/i/613755
12 | www.travelweekly-asia.com Your thoughts on winning the award? Starwood Hotels & Resorts is sincerely grateful for the recognition from Travel Weekly Asia, the esteemed panel of judges and of course its readers. To be recognised amongst the best international hotel chains in the industry is a privilege and honour; and also a testament to the hard work that our hotels and associates have put in. The one thing you want to do to improve your business in 2016? Starwood's reputation for brand innovation is driving global growth – a keen and sustained focus on marketing will continually seek to invigorate our brands, creating unique and compelling experiences for our guests and adding value for our owners. In an age when people are fi ckle about loyalty, what are the keys to retaining guests and attracting new ones? Starwood's leadership in the loyalty space has been driven by groundbreaking digital innovations and partnerships that offer more benefi ts and continues to allow us to engage members and attract new ones. Digital technology is changing the way we connect with guests, creating a 24/7 relationship in and out of stay. We look for ways to turn guests' expectations into opportunities, especially through innovations — for example, with SPG Keyless or Apple Watches as a room key. It's not technology for technology's sake, but rather to solve a true pain point. BEST HOTEL CHAIN (INTERNATIONAL) Starwood Hotels & Resorts Nelli Yong, Vice President, Brand Management, Asia Pacifi c To be recognised amongst the best international hotel chains in the industry is a privilege and honor. Kelvin Ng, Assistant Vice President of Corporate & Marketing Communications BEST AIRPORT Singapore Changi Airport Your thoughts on winning the award? This year is a very special one for Changi Airport as this will bring us one step closer to winning 500 awards since our inception. We are extremely honoured and thankful for the recognition. We will share this award with the entire airport community, including members of our staff and partners, who work tirelessly to deliver a seamless and memorable Changi Experience to all our passengers from across the world. Cindy Tan, VP of Display Advertising for APAC BEST ONLINE RESOURCE TripAdvisor Your thoughts on winning the award? We are thrilled to receive this award as it is exactly what we aspire to be – the best online resource for travellers around the world. The one thing you want to do to improve your business in 2016? In 2016, we will continue to expand our content and community, and to help our travellers to not only plan their trip, but to book it as well. Philip Yong, Co-Founder, Borneo Adventure Tours BEST LODGE (ASIA PACIFIC) Nanga Sumpa Lodge Your thoughts on winning the award? It's always good to win an award, in many ways it encourages us as, after 28 years, we have some form of recognition. With this win comes responsibility, we have invested quite a bit on the launch of new lodges which will be ready in 2016. The one thing you want to do to improve your business in 2016? We cannot rest on our laurels. We will continue to focus on the comfort of the clients to enhance their experience. Travel Weekly Asia Readers Choice Awards 2015