Issue link: https://read.uberflip.com/i/613755
䴀漀爀攀 琀栀愀渀 㘀 氀漀挀愀氀 愀渀搀 昀漀爀攀椀最渀 戀甀礀攀爀猀 昀爀漀洀 匀椀渀最愀瀀漀爀攀Ⰰ 䴀愀氀愀礀猀椀愀Ⰰ 䤀渀搀漀渀攀猀椀愀Ⰰ 吀栀愀椀氀愀渀搀Ⰰ 倀栀椀氀椀瀀瀀椀渀攀猀 愀渀搀 嘀椀攀琀渀愀洀Ⰰ 愀渀搀 猀攀氀氀攀爀猀 昀爀漀洀 䬀漀爀攀愀 愀渀搀 爀攀最椀漀渀愀氀 漀昀昀椀挀攀猀 挀漀渀渀攀挀琀攀搀 愀琀 琀栀攀 椀渀愀甀最甀爀愀氀 爀攀最椀漀渀愀氀 䴀䤀䌀䔀 ☀ 䌀甀氀琀甀爀攀 䘀攀猀琀椀瘀愀氀 漀渀 㠀 䴀愀礀 ㈀ 㔀 愀琀 琀栀攀 刀愀昀昀氀攀猀 䌀椀琀礀 䌀漀渀瘀攀渀琀椀漀渀 䌀攀渀琀爀攀⸀ 䤀琀 眀愀猀 琀栀攀 氀愀爀最攀猀琀 攀瘀攀渀琀 琀栀愀琀 䬀漀爀攀愀 吀漀甀爀椀猀洀 伀爀最愀渀椀稀愀琀椀漀渀 匀椀渀最愀瀀漀爀攀 栀愀猀 攀瘀攀爀 栀漀猀琀攀搀⸀ 吀栀攀 攀瘀攀渀琀 挀漀洀瀀爀椀猀攀搀 戀漀琀栀 琀爀愀搀攀 愀渀搀 瀀甀戀氀椀挀 挀愀琀攀最漀爀椀攀猀⸀ 吀栀攀 琀爀愀搀攀 戀甀礀攀爀 猀栀漀眀Ⰰ 眀栀椀挀栀 眀愀猀 栀攀氀搀 愀琀 琀栀攀 䌀愀渀渀椀渀最 刀漀漀洀Ⰰ 猀愀眀 挀漀爀瀀漀爀愀琀攀 愀渀搀 琀爀愀搀攀 戀甀礀攀爀猀 挀漀洀椀渀最 琀漀最攀琀栀攀爀 琀漀 昀椀渀搀 漀甀琀 琀栀攀 氀愀琀攀猀琀 漀昀昀攀爀椀渀最猀Ⰰ 洀愀欀攀 挀漀渀琀愀挀琀猀 愀渀搀 攀猀琀愀戀氀椀猀栀 渀攀琀眀漀爀欀猀⸀ 吀栀攀 吀栀攀 瀀愀爀琀椀挀椀瀀愀琀椀渀最 攀砀栀椀戀椀琀漀爀猀 椀渀挀氀甀搀攀搀 爀攀瀀爀攀猀攀渀琀愀琀椀瘀攀猀 昀爀漀洀 䬀漀爀攀愀 吀漀甀爀椀猀洀 伀爀最愀渀椀稀愀琀椀漀渀Ⰰ 倀爀漀昀攀猀猀椀漀渀愀氀 䌀漀渀昀攀爀攀渀挀攀 伀爀最愀渀椀稀攀爀猀Ⰰ 䐀攀猀琀椀渀愀琀椀漀渀 䴀愀渀愀最攀洀攀渀琀 䌀漀洀瀀愀渀椀攀猀Ⰰ 琀栀攀洀攀 瀀愀爀欀 漀瀀攀爀愀琀漀爀猀Ⰰ 瀀攀爀昀漀爀洀愀渀挀攀 最爀漀甀瀀猀 愀渀搀 搀甀琀礀ⴀ昀爀攀攀 猀栀漀瀀猀⸀ 吀漀 挀爀攀愀琀攀 愀 挀漀渀搀甀挀椀瘀攀 愀琀洀漀猀瀀栀攀爀攀Ⰰ 愀挀琀椀瘀椀琀椀攀猀 猀甀挀栀 愀猀 猀漀愀瀀 洀愀欀椀渀最Ⰰ 栀愀渀搀 洀愀猀猀愀最攀猀Ⰰ 挀漀漀欀椀渀最 搀攀洀漀渀猀琀爀愀琀椀漀渀猀 愀渀搀 琀攀愀 挀攀爀攀洀漀渀礀 搀攀洀漀渀猀琀爀愀琀椀漀渀猀 眀攀爀攀 猀琀愀最攀搀 琀栀爀漀甀最栀漀甀琀 琀栀攀 攀瘀攀渀琀⸀ 䴀攀洀戀攀 䴀攀洀戀攀爀猀 漀昀 琀栀攀 瀀甀戀氀椀挀 眀攀爀攀 渀漀琀 昀漀爀最漀琀琀攀渀 攀椀琀栀攀爀⸀ 䄀 猀攀爀椀攀猀 漀昀 椀渀琀攀爀愀挀琀椀瘀攀 愀挀琀椀瘀椀琀椀攀猀 眀愀猀 栀攀氀搀 愀琀 琀栀攀 昀漀礀攀爀 昀爀漀洀 ㈀瀀洀 琀漀 㘀瀀洀Ⰰ 眀栀攀爀攀 攀砀栀椀戀椀琀漀爀猀 昀爀漀洀 瀀漀瀀甀氀愀爀 搀攀猀琀椀渀愀琀椀漀渀猀 猀甀挀栀 愀猀 䜀礀攀漀渀最最椀 倀爀漀瘀椀渀挀攀 愀渀搀 䨀攀樀甀 倀爀漀瘀椀渀挀攀 眀攀爀攀 瀀爀攀猀攀渀琀 琀漀 瀀爀漀瘀椀搀攀 甀瀀ⴀ琀漀ⴀ搀愀琀攀 琀爀愀瘀攀氀 椀渀昀漀爀洀愀琀椀漀渀 琀漀 椀渀琀攀爀攀猀琀攀搀 瘀椀猀椀琀漀爀猀⸀ 䄀 瀀爀漀洀椀渀攀渀琀 攀砀栀椀戀椀琀漀爀 眀愀猀 匀愀洀猀甀渀最 䔀氀攀挀琀爀漀渀椀挀猀Ⰰ 眀栀椀挀栀 猀栀漀眀挀愀猀攀搀 琀栀攀椀爀 渀攀眀 猀琀愀琀攀ⴀ漀昀ⴀ愀爀琀 挀愀洀攀爀愀猀 琀漀 搀攀氀椀最栀琀攀搀 瘀椀猀椀琀漀爀猀⸀ 吀栀攀 吀栀攀 瘀椀猀椀琀漀爀猀 攀愀最攀爀氀礀 昀氀漀挀欀攀搀 琀漀 琀栀攀 猀瀀攀挀椀愀氀 攀砀瀀攀爀椀攀渀挀攀 挀漀爀渀攀爀猀 眀栀攀爀攀 琀栀攀礀 椀渀搀甀氀最攀搀 椀渀 琀爀愀搀椀琀椀漀渀愀氀 䬀漀爀攀愀渀 挀漀漀欀椀攀ⴀ洀愀欀椀渀最Ⰰ 猀漀愀瀀 洀愀欀椀渀最Ⰰ 栀愀渀搀 洀愀猀猀愀最攀猀⸀ 匀漀洀攀 漀昀 琀栀攀 洀漀爀攀 最甀渀最ⴀ栀漀 漀渀攀猀 攀瘀攀渀 琀漀漀欀 瀀愀爀琀 椀渀 愀 洀礀猀琀攀爀礀 洀椀猀猀椀漀渀Ⰰ 眀栀攀爀攀 眀椀渀渀攀爀猀 猀琀漀漀搀 琀漀 琀愀欀攀 栀漀洀攀 愀琀琀爀愀挀琀椀瘀攀 瀀爀椀稀攀猀 椀渀挀氀甀搀椀渀最 琀椀挀欀攀琀猀 琀漀 琀栀攀 戀礀ⴀ椀渀瘀椀琀愀琀椀漀渀ⴀ漀渀氀礀 䬀ⴀ瀀攀爀昀漀爀洀愀渀挀攀 琀栀愀琀 眀愀猀 栀攀氀搀 氀愀琀攀爀 椀渀 琀栀攀 攀瘀攀渀椀渀最⸀ 吀栀攀 䬀漀爀攀愀 䴀䤀䌀䔀 愀渀搀 䌀甀氀琀甀爀攀 䘀攀猀琀椀瘀愀氀 ㈀ 㔀 攀渀搀攀搀 漀渀 愀 栀椀最栀 渀漀琀攀 眀椀琀栀 愀渀 攀砀挀氀甀猀椀瘀攀 戀礀ⴀ椀渀瘀椀琀愀琀椀漀渀ⴀ漀渀氀礀 瀀攀爀昀漀爀洀愀渀挀攀 愀渀搀 搀椀渀渀攀爀 昀漀爀 嘀䤀倀 最甀攀猀琀猀 愀渀搀 琀爀愀搀攀 瀀愀爀琀渀攀爀猀⸀ 倀漀瀀甀氀愀爀 瀀攀爀昀漀爀洀攀爀猀Ⰰ 猀甀挀栀 愀猀 瀀漀瀀甀氀愀爀 䬀倀伀倀 最爀漀甀瀀 䈀氀漀挀欀 䈀Ⰰ 䐀爀甀洀 䌀愀琀Ⰰ 䬀ⴀ吀椀最攀爀 愀渀搀 匀伀刀䔀䄀 眀攀爀攀 猀瀀攀挀椀愀氀氀礀 昀氀漀眀渀 椀渀 昀漀爀 琀栀攀 攀瘀攀渀琀⸀ 28 | www.travelweekly-asia.com Helen Shim, Director, Korea Tourism Organization, Singapore BEST MA RKETING CA MPAIGN (NTO) Korea Tourism Organization Your thoughts on winning the award? On behalf of the Korea Tourism Organization, I would like to thank the readers of the Travel Weekly Asia and Travel Weekly China for their support. It was a notable win for us, we are glad and honoured to receive the award for the "Best Marketing Campaign" (National Tourism Organization) category. What initiatives do you have to keep ahead of the competition? We will continue to elevate our presence in the global market by participating in international roadshows. Our branch offi ces will beef up the marketing activities to further reach out to their target audiences. What is Korea's unique selling point? Korea has over 5,000 years history. I would suggest MICE groups try to experience various types of traditional culture. For example, dining at the Yeong Bin Gwan traditional venue provides a different experience from that which can be experienced at other locations. While all of them offer similar MICE content, the food and performances, set against different facets of Korean culture in the background give delegates different "WOW" experiences in Korea. Every province, every city has their own unique local fl avour, be it in culture, traditions or food. Travel Weekly Asia Readers Choice Awards 2015 We will continue to elevate our presence in the global market by participating in international roadshows.