NEWSLINE
Jan-Feb 2016 5 meetings & conventions • mcmag-asia.com
SOURCE:
M&C
RESEARCH
ILLUSTRATIONS:
©ISTOCKPHOTO.COM/RAWPIXELL
DECISION MAKERS
Who has the most influence over destination recommendations for international events?
NUMBER OF MEETINGS HELD ABROAD
How will the volume of international meetings you hold compare from year to year?
2015 vs. 2014
n
35%
Increase
n
57%
Remain the same
n
8%
Decrease
Corporate
n
21%
Increase
n
66%
Remain the same
n
13%
Decrease
assoCiation
2016 vs. 2015
n
39%
Increase
n
59%
Remain the same
n
2%
Decrease
Corporate
assoCiation
n
32%
Increase
n
65%
Remain the same
n
3%
Decrease
Corporate
assoCiation
Team of planner/
CEO
CEO or other
top-level executive
Planning department
Team of planner/
third party
Director of
marketing/sales
Travel manager/
director
Procurement
28%
21%
4%
14%
1%
7%
14%
Board
Meeting
chairperson
Planning department
22%
18%
16%
7%
12%
17%
Team of planner/
CEO
CEO or other
top-level executive
Team of planner/
third party
STATISTICS
ROUND-UP
Bullish on global
gatherings:
39% of corporate
and 32% of
association
planners expect
to organise more
international
events in 2016
than they
did for 2015.
