Sign & Digital Graphics

2016 WRAPS

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10 • WRAPS • 2 0 1 6 E veryone knows that the wraps indus- try has grown tremendously over the years, and all indications are that it will continue to grow for the foreseeable future. That's very good news for those shops that design, print and install wraps. Our report follows one we published in last year's issue of WRAPS by Ryan Fugler, which focused on types of proj- ects done, challenges facing shops, wraps resources and wraps trends. This year we increased the number of questions we asked of wrap shop owners, and greatly expanded the number of wrap shops sur- veyed so we could gain a more compre- hensive perspective. The Shops Participating shops range in size, and in how exclusively they focus their oper- ations on wraps. The number of shops focusing exclusively on wraps (6.6%) is relatively small, while a majority of shops (57%) report that 25 to 50 percent of their revenue comes from wraps. Personnel and Wages—Most shops say they have only one full-time installer (43%), while 17 percent employ two and 14 percent employ three to five installers. Most non-certified installers are being paid $12-$15 or $16-$18 per hour while certified installers earn slightly more. Outlook—By and large, shops report W R A P S I N D U S T R Y R E P O R T 2016 State of the Wraps Industry Revealing research offers perspective on the growing wraps market B Y K E N M E R G E N T I M E Ken Mergentime is the executive editor of Sign & Digital Graphics and WRAPS magazines. About 93 percent of wrap shops offer some kind of warranty for the wrap work they do. (Image courtesy of Steve Carney of Carbon Wraps. Photo by LB Photography) BUSINESS & SALES

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