4
Key Dates:
1.
AUGUST
23
RD
Email
reminder
to
8
&
under
players
that
need
to
register
for
2016-17
SEPTEMBER
6
TH
Recorded
phone
call
from
a
Women's
National
Team
athlete
or
NHL
player
goes
out
to
previously
registered
participants
SEPTEMBER
19
TH
-25
TH
Welcome
Back
Week
Women's National Team
athlete Brianna Decker and
NHL player Jack Eichel
welcomed kids back to
hockey last season with a
phone call.
RETENTION
Welcome Back Week Fact: 37,099 registration reminder
calls were sent in 2015-16
*
WELCOME BACK WEEK | September 19-25, 2016
Associations gather volunteers to personally
call and invite families back for another season.
Reaching out with a personal invitation will
dramatically increase retention.
Local Association Coordinates:
» Volunteers to make phone calls
to local families
USA Hockey Provides:
» Email reminders to unregistered families
» Broadcast phone message reminder
from a Women's National Team athlete
or NHL player
» Step-by-step instructions
» List of players that need a personal
phone call
