July '16

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6 THE SHOP JULY 2016 \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ © 2016 National Business Media, Inc. All rights reserved. THE SHOP (ISSN 2380-7415) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; FAX (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years $80; Three years $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. Funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. Funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to THE SHOP, PO Box 460651, Escondido, CA 92046-0651. All items submitted to THE SHOP become the sole property of THE SHOP and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liability for printed advertisements in THE SHOP. Opinions expressed in THE SHOP may not necessarily reflect the opinion of the magazine's editor, its management or its advertisers. Letters, photographs and manuscripts welcome. he specialty automotive aftermarket has always been about making vehicles better with improved parts—bigger wheels & tires, louder stereos, more powerful engines. But have you noticed recently that instead of simply adding a better product, restylers and performance shops can now install entirely new systems that allow cars and trucks to do things they never could before? It's a subtle difference, but important in that it lets customers take their favorite rides past previous pre-set limits. Today's builds are only limited by imagination and creativity (and often budget, of course!) Two trends in the last 10-15 years helped drive this change in the general mindset of the market. One was when trucks started becoming more like cars—four doors, softer suspensions, rear-seat entertainment systems, power sunroofs, etc. The other was the Pro-Touring movement, when drivers began demanding the latest performance, handling and reliability advancements tucked into their classic cars. In both cases, previous preconceived notions—trucks are only for work and hauling; old cars are hot and cumbersome to drive—were no longer true. And, in our case, it opened up a whole new set of possibilities in regards to parts and accessories sales. Innovation and creativity is what sets specialty shops like yours apart from general automotive service and repair outlets. The idea of making vehicles look better, perform better and work better isn't new—and there have always been crazy custom creations such as four-wheel drive Camaros and trucks that can float on water—but never has it been more mainstream. That's only becoming more the case as drivers of all generations get comfortable with the latest technology and look to apply the personalization opportunities of their smartphones to other aspects of their lives, including their vehicles. From the connected technologies of Apple CarPlay and Android Auto to the high- tech gauges that can power any dashboard out there; from electric vehicle conversions to the latest Pro-Touring trends; this issue of THE SHOP celebrates many of the big changes for cars and trucks of all ages that drivers may have never thought possible. "The market trends are forever changing, but the staying power remains the same," says Jonathon Bradford, motorsports and events manager for Falken Tires. So, whether you're looking to increase profits now or feel like doing a little forward thinking for later, consider expanding your reach by offering customers the chance to take their projects to the next level. You'll never know what's possible until you try. Expanding Your Reach T \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT PUBLISHER REGAN DICKINSON ASSOCIATE PUBLISHER MICHAEL MURRAY EXECUTIVE EDITOR JEF WHITE MANAGING EDITOR EDDIE WIEBER DIGITAL CONTENT EDITOR ANTHONY BOWE ART DIRECTOR IVETH GOMEZ GRAPHIC DESIGNER LINDA CRANSTON EASTERN TERRITORY SALES MANAGER MICHAEL MURRAY WESTERN TERRITORY SALES MANAGER RYAN WOLFE SALES SUPPORT KRISTINA STEINER DANA KORMAN TECHNICAL CONTRIBUTOR MIKE MAVRIGIAN CONTRIBUTING WRITERS MATT BERNAL (COVER ART), JOHN CAROLLO, REGIS FINN, JOHN F. KATZ, RON KNOCH, BRIAN LEBARRON, DINO PERFETTI, JOSH POULSON, ED PRESTON NATIONAL BUSINESS MEDIA PRESIDENT & CEO ROBERT H. WIEBER JR. VICE PRESIDENT/INTEGRATED MEDIA JOHN BENNETT VICE PRESIDENT/PUBLISHING DAVE POMEROY VICE PRESIDENT/FINANCE KORI GONZALES, CPA VICE PRESIDENT/NBM EVENTS SUE HUEG, CEM, CMP VICE PRESIDENT/AUDIENCE DEVELOPMENT LORI FARSTAD DIRECTOR OF IT WOLF BUTLER MULTIMEDIA PRODUCER ANDREW BENNETT Jef White Executive Editor

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