July '16

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74 THE SHOP JULY 2016 PERFORMANCE Tour Tour Tour Force Force de Pro-Touring enthusiasts are always looking to improve the performance of their car. (Photo courtesy Holley Performance Products) New products are making it easier than ever to drop new technology into older ve- hicles. (Photo courtesy Holley Performance Products) There are now more opportu- nities than ever for owners to take their classic vehicles out of the garage and drive them hard. (Photo courtesy Holley Performance Products) 74 THE SHOP JULY 2016 starts every time. A ZL1 would be a nice collector, but you're not going to drive it. There are a lot of good companies that are producing amazing parts for these old cars to make them drive amazingly well. And to make them fun again. We hear it all the time, "I bought your this or that and my car drives great!" The customer likes his car again. An unexpected benefit for shops serving Pro-Touring customers is … … there is good money in the retrofitting of these new parts in old cars. A lot are simple, one-day bolt-ins that the customer can get immediate gratification from. They are quick, one-man, one-day jobs that help the cash flow—and then the customer comes back for more. Shops should be optimistic about the future of the Pro-Touring market because … … enthusiasts are excited about the Pro- Touring market. They want what is out there. HOLLEY/MSD Bowling Green, Kentucky Blane Burnett Advertising and Creative Supervisor Our hottest product for the Pro-Touring market is … … our host of LS swap systems for popular muscle cars from Hooker Blackheart. These

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