THE SHOP

July '16

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76 THE SHOP JULY 2016 PERFORMANCE FALKEN TIRES Rancho Cucamonga, California Jonathon Bradford Motorsports and Events Manager Our hottest product for the Pro-Touring market is … … our Falken Azenis RT615k tire. Its best features include … … a great balance between grip and longevity that allows drivers to compete at a high level at autocross and track events. Larger sizes cater to the Pro-Touring community. Now is a good time for shops to pursue sales in the Pro-Touring market because … … the segment is growing, due to its appeal to all age groups. The younger crowds appreciate it, as there is a ton of crossover from newer vehicles that they can relate to. And the older crowd gets a chance to relive their youth by customizing cars they either have once owned or dreamed about. An unexpected benefit for shops serving Pro-Touring customers is … … how close and loyal the community is. Word of mouth spreads quickly sur- rounding the shops and manufacturers that cater to the interests of each individual customer. Although the Pro-Touring segment is relatively new in the public's eye on a large scale, the opportunities to expand in the segment are endless, as you see more new faces every year getting into it. Shops should be optimistic about the future of the Pro-Touring market because … … the market trends are forever changing, but the staying power remains the same. I Tour Tour Tour Force Force de Proper tires allow driv- ers to compete at a high level at autocross and track events. (Photos courtesy Falken Tires) 76 THE SHOP JULY 2016

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