THE SHOP

July '16

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JULY 2016 THE SHOP 77 PERFORMANCE have started seeing shifts at the various Goodguys and Optima Ultimate Street Car events, where people are starting to get away from the high-dollar builds that can take years to finish and con- centrating more on entry-level cars that they can have an equal amount of fun in. The lower buy-in will drive sales by promoting growth to the community to a new audience with a price tag that they are willing to buy into. FORGELINE MOTORSPORTS Dayton Ohio Dave Schardt President Our hottest product for the Pro-Touring market is … … our Concave series of wheels. Many of our designs are very popular in the Pro- Touring community—the most popular being the GA3C, the RB3C and the new CV3C Its best features include … … the Concave series gives the Pro-Touring cars a hint of a more modern design with an aggressive look. They are also flexible, with a deep and shallow versions. The shallow version can help clear large front brakes. The forged center keeps them strong and respectively light compared to other concave competitors. Now is a good time for shops to pursue sales in the Pro-Touring market because … … the market is just hitting its stride. There are shows and contests across the country every weekend. The demand for these builds is very high. An unexpected benefit for shops serving Pro-Touring customers is … … the typical Pro-Touring customers are great people. They are a pleasure to work with. Shops should be optimistic about the future of the Pro-Touring market because … … we do not see a decline in this market in the near future. New products are con- stantly being revealed. There seem to be Pro- Touring shows and con- tests across the country every weekend, meaning demand for these builds is very high. (Photos courtesy Forgeline Motor- sports)

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