July '16

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8 THE SHOP JULY 2016 D oes a "Made in the USA" label mean something to your customers? Do the car owners you work with specifically request domestically produced products for their projects? Depending on your company's place in the market, it might make sense for your shop to highlight American-made products when possible, as a way to connect with clients and maybe even increase profitability. "Americans are at a point where they will pay more for American-made products," says Jan Terry, director of public relations for the Made in America Movement. "But they will not pay significantly more." A global economy means parts and materials are available from all over the world. Terry notes that American manufac- turing can be at a disadvantage when competing with overseas companies in terms of costs and overhead, but also says that a commitment to safety and quality sets "Made in the USA" apart. "The people who are working on these American products are proud of them," she tells THE SHOP. "We believe you can tell a difference." And so can other countries, she adds. "Germans, for instance, love American-made products," Terry says. "They are desired all over the world." It makes sense, she notes, that certain buying groups in the automotive aftermarket would choose domestic products as well, particularly if they are driving a muscle car, classic or Jeep built in Detroit. To help get them what they need, the Made in America Movement is a non-political group that seeks to support U.S. manufacturing and educate consumers on the benefits of buying products produced in the States, while also monitoring legislation that could affect American manufacturers. "Everything is interrelated," Terry says, referring to manufac- turing high-quality American-made products while also creating jobs and building the economy. "The more we insist on the things we buy being made here, the more it becomes a reality." In honor of this being the July issue, the following is a col- lection of products marketed as "Made in the USA." Are they the choice of your customers? AMERICAN PRIDE Do domestically produced products appeal to your buyers? MADE IN THE USA

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