that isn't always featured on the
racing broadcasts. "Because of
technology and the internet, we're
able to give so much more value
than ever before," said Norman.
"Everything we're creating using
this medium is free. SCORE
Journal has been one of our
greatest successes in this medium
and we are going to produce
the publication in Spanish and
Mandarin to meet the demands
of our worldwide audience."
SCORE's internet presence with
its digital magazine, Facebook,
and Instagram pages have
definitely helped to grow its
fan base of more than desert
racers and their families. "In
2015 our increased fan base
was responsible for picking the
SCORE Baja 1000 as USA Today's
number one motorsport event
in the world," said Norman.
SCORE's online media also
includes exclusive web video
content which is shared and
available to anyone willing to
watch. In 2015, 26 SCORE web-
based videos were featured in
four highlighted categories,
Conquest, Guerrero, Roost, and
Legends. These videos focused
on racers, teams and veterans of
the sport who have contributed
to SCORE's growth and history
over the years. In 2016, the
video content continues with
SCORE All-Out and The World
Of SCORE video series. "Our
online media gives racers the
ability to easily share SCORE
Journal articles or our web
videos," said Norman. "This
drives everyone to see all types
of media we offer and we have
such amazing, quality content."
Making access to the variety of
SCORE's media and marketing
was made even easier with a new
THE OFFICIAL OFF-
ROAD RACING APP
FEATURES EXCLUSIVE
CONTENT AND THE
ABILITY TO SEE LIVE
STREAMING, MOBILE
LIVE TRACKING,
RACE INFO,
STATS, REALTIME
UPDATES,AND MUCH
MORE.
SCORE JOURNAL IS SCORE'S OFFICIAL PUBLICATION
THAT HAS HELPED TO INCREASE SCORE'S FAN BASE
BEYOND RACE TEAMS AND THEIR FAMILIES, TO
OFF-ROAD ENTHUSIASTS AND AN INTERNATIONAL
READERSHIP.
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SCORE JOURNAL
